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| 24 January 2006 |
FremantleMedia takes 'Betty La Fea' around Europe |
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FremantleMedia, one of the largest international creators and producers of programme brands in the world, has announced that it has acquired the rights to roll out the hit Colombian telenovela format, 'Yo Soy Betty La Fea' in Europe.
FremantleMedia has acquired the format rights from Colombian broadcaster, RCN, which first aired the show in 1999 with massive ratings success. 'Yo Soy Betty La Fea', was the highest rated show in Colombia in 2000, with a peak viewing figure of 3.3 million viewers and a 71.8% market share, 231% above RCN’s slot average.
Doug Gluck, CEO, Europe, Latin America, The Middle East & Asia Pacific, FremantleMedia, commented: “We are really pleased to be rolling out this hit format around Europe. The demand in telenovelas is going from strength to strength and as always FremantleMedia is ahead of the market. Betty La Fea is an example of a great telenovela formula. There is no doubt that broadcasters around Europe are as enthusiastic as we are.”
A German adaptation entitled 'Verliebt' in Berlin is produced by FremantleMedia’s local production company, Grundy UFA. The series first aired on 1 February 2005 and regularly attracted 4.5 million viewers, consistently exceeding the slot average by over 100% for Adults 14-49.
(CD)
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