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06/11/2008

KHON-2 Casts Its Ballot For Bitcentral's AirNow! To Bring Viewers Live Election Day Coverage

KHON-2, Honolulu's local FOX television station, will be the first in its market segment to use AirNow!, a pioneering news production solution that allows field reporters to stream video live to air without the use of a laptop, extra software or special training.
AirNow! helped KHON-2 present live video from Honolulu's busiest mall, the Ala Moana Centre, to cover shoppers' Election Day opinions. AirNow! is extremely simple to use - it was simply connected to the camera, turned on and content was streamed directly to the station for immediate broadcast.
Ken Lee, Bitcentral's Senior Engagement Manager, said: "Joe McNamara, the station's general manager, was very excited about being the first local station to use AirNow!. He was very impressed with the audio and video quality of AirNow! and the fact that it integrates seamlessly into the station's existing workflow."
McNamara commented: "AirNow! with its ease of use and good quality video, will give us the ability to get more stories to air out viewers care about. We were very impressed with what we saw."
Most importantly, KHON's broadcast was the first of its kind to be shot on the scene live from inside the Ala Moana Centre as the station's trucks are too large to fit inside the mall's parking structure. AirNow! empowers reporters to operate freely in office buildings, hotels and shopping centres without being tethered to a live truck.
Lee added: "At approximately 7:30pm Hawaiian Time, Khon made the first live AirNow! broadcast. It was taken live to air in an environment that was difficult to get into, but Bitcentral delivered!"
AirNow! uses multi channel cellular data technology (EVDO) to reliably deliver broadcast quality live video to a station's viewership in realtime, enabling stations using the product to boost its ratings and advertising revenue. AirNow! also provides a portable wireless hotspot which converts the broadband cellular network to standard WiFi so any notebook computer can access it. Reporters can use their AirNow! units to upload stories to the station from just about anywhere, even while driving between assignments.
Fred Fourcher, Bitcentral's CEO, said: "AirNow! is the answer for broadcasters who need reliable, cost-efficient remote production solutions. We've seen a tremendous need to get video to the audience from remote locations where a truck can't readily access and this product embodies our commitment to give our customers the ability to produce quality news with no barriers."
Further information is available at: www.bitcentral.com/airnow.
(KMcA)
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