Jemma Adkins Joins BBC Worldwide As Head Of Content For Digital Media

BBC Worldwide, has announced that Jemma Adkins has joined the Digital Media division as Head of Content.
Reporting to Simon Danker, Director of Digital Media, Jemma will be responsible for sourcing the best programming and digital content for the global digital media business which includes BBC Worldwide’s VOD and mobile offering in addition to its proposed commercial iPlayer.
Adkins will lead the development and growth of the division’s digital media content catalogue, primarily in terms of television programmes but also through the development of newly commissioned or reversioned content for mobile and online. Jemma’s appointment will build on BBC Worldwide’s relationship with in-house and independent commissioners to identify the popular content for multiple platform delivery.
Simon Danker Director of Digital Media said: “Jemma’s appointment demonstrates BBC Worldwide’s commitment to making our content available on multiple devices throughout the globe. Her experience in the TV Sales division will bring valuable experience in rights, independent relationships and knowledge of the BBC programme catalogue to her new role.”
“I’m delighted to join the Digital Media division at such an interesting time. Content is at the core of our global offering and by leading the development and growth of BBC Worldwide’s digital media content offering I aim to ensure that popular entertainment is available as and when our consumers want it,” said Adkins, Head of Content, Digital Media.
Adkins, who will be based in London, joins from the BBC Worldwide TV Sales division where she was responsible for negotiating the sale of programming in the UK and Ireland market including working with VOD services BT and Homechoice.
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC).
(DS)