Top Avid figures to address industry leaders at NAB 2005 on HD and DRM

Avid Technology have announced that two of its executive officers - David Krall, President and Chief Executive Officer, and Mike Rockwell, Vice President and Chief Technology Officer - will deliver keynote addresses to the MultiMedia World Conference as part of the NAB convention in Las Vegas.
Krall, selected to deliver one of six 'Super Session' keynote speeches at this year's conference, will delivery 'Look Before You Leap: The Dollars and Sense of Transitioning to HD.'
Rockwell will present 'The Download on Digital Rights Management' to industry professionals, focusing on copy protection and security issues associated with file-based media production and distribution.
Both keynote presentations will be followed by panel discussions, with questions and commentary by industry executives and thought leaders.
"Every year, the NAB brings together the world's most prestigious innovators of digital media and communications technology," said Krall. "We're looking forward to sharing ideas and framing a range of issues that pertain to the content creation landscape - and then drilling down on the topics with leaders who have distinct expertise in these areas."
Rockwell said: "No other conference offers an opportunity to reach such a globally diverse audience of industry influencers. We're honoured that we've been selected to explore key topics that are shaping the future of the industry."
The panel discussion to follow Krall's keynote will dissect the "before and after" of incorporating HD into the content-creation process, examine the value chain of HD production, reveal where bottlenecks and inefficiencies lie, and discuss new technologies that are leading to cost-effective HD production that delivers the highest quality results. Adi Kishore, senior analyst, Media & Entertainment Strategies at the Yankee Group, will moderate the session.
Rockwell's presentation, a panel of representatives will address the progress the industry has made toward the secure creation, management, distribution, and tracking of digital content, as well as the technological and cost barriers to identifying and implementing solutions. Bill Rosenblatt, GiantSteps Media Technology Strategies, will moderate the session.
Download on Digital Rights Management, will take place Monday, April 18, 2005, from 3:45 pm to 5:00 pm in the LVCC, Room S221. Look Before You Leap: The Dollars and Sense of Transitioning to HD will take place Tuesday, April 19, 2005, from 3:45pm to 5:30pm at the LVCC, Room S222.
For more information about registration to attend either keynote event, visit www.nabshow.com.
(SP)