Tim Davie appointed Director of BBC Marketing, Communications and Audiences

The BBC has appointed Tim Davie, currently Vice President, Marketing and Franchise at PepsiCo Europe, to be Director of the BBC's Marketing, Communications and Audiences division.
Davie, who is 37, joins the BBC's Executive Board, and will take up his post in the near future.
In his new role, he will be responsible for all the BBC's marketing, communications, audience research and insight activities and the BBC's audience services department, which includes the BBC's customer call centres.
Announcing the appointment, Mark Thompson, BBC Director-General, said: "Tim Davie is one of the UK's top marketeers and has an outstanding track record built through a succession of UK and international roles.
"I believe he will bring valuable experience to both MC&A and the wider BBC during a period when identifying and serving the needs of our audiences will be greater than ever."
Davie said: "I am delighted to be joining the world's most trusted broadcaster at a time when there are significant and exciting challenges and opportunities as we prepare for a digital UK.
"The BBC's journalism, programmes and services are rightly recognised across the globe for their quality and authority. I look forward to playing my part in ensuring, with the support of a strong Marketing, Communications and Audience division, that this reputation is maintained and enhanced."
(GB)