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17/09/2004

Assimilate launches first all-real-time 2k DI workflow solution at IBC

Assimilate has launched its debut product Scratch, the first, integrated, real-time, 2k digital intermediate (DI) workflow solution.
Running on high-performance commodity workstations, Scratch is a powerful software foundation whose open-architecture, modular feature sets, and image processing tools combine to deliver a streamlined end-to-end DI pipeline solution that will empower creative professionals working on visually complex, full resolution, high-quality, long and short-form film productions.
Scratch’s core features include simultaneous, real-time, multi-resolution review/playback, assemble/edit, conform, primary color grading, scratch audio, visual effects (significantly enhanced with over 150 optional plug-ins), and final mastering to film.
“Our vision has a specific focus: empower creative professionals with a simplified, integrated, and completely real-time 2k DI pipeline,” said Jeff Edson, chief executive officer (CEO) of Assimilate. “We’ve worked closely with customers since 2003 to develop an all-new baseline of technology that will propel this marketplace forward. We’ll continue to grow our DI product line to deliver quality and price-performance value with new and enhanced feature sets. Today, Scratch already handles resolutions that far exceed the capabilities of film scanners today.”
Edson added: “We’re offering a significant value proposition to enable the continued success of our customers – powerhouse post-production capability that fits a broad spectrum of budgets. Mainstream filmmakers and large postproduction facilities readily gain the benefits of a cost-effective and consistent DI workflow. With Scratch, the barrier to entry for high-quality film production is now eliminated for independent filmmakers and small boutique production houses.”
(GB)
VMI.TV Ltd

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