Optimal Audio Selects Audiosure As Its Sole Distributor For South Africa

Optimal Audio has appointed Audiosure as its sole distributor for Southern Africa.

Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification and loudspeakers for small to medium sized commercial installations, with a focus on supporting multi-zoned venues. Its streamlined product-offering works seamlessly to deliver simple-to-install, high quality sound systems that can be easily operated by anyone, not just engineers.

Audiosure, part of the First Technology group of companies, has been a leading distributor in the South African market for more than twenty years, and represents a portfolio of top international audio, lighting and AV brands. The company is headquartered in Johannesburg, with branches in Cape Town, Durban and Bloemfontein which enable it to efficiently service the needs of its wide-ranging network of specialist dealers. As well as offering training, servicing and support to its dealers, Audiosure’s dedicated solutions team helps them to navigate integration projects with system design and even full project-management. Drawing from Audiosure’s extensive portfolio, its expert team looks after clients by ensuring that solutions are optimised for technical quality and best value for money.

Sales Director of Audiosure, Greg Payne commented: "We are pleased and proud to have been appointed as Optimal Audio’s sole distributor in Southern Africa. We’ve been seeking a commercial audio brand for some time that combines ease of installation and operation without compromising on quality. In our view Optimal Audio represents exactly that, and will occupy a very important space in our brand portfolio. Audiosure is excited by the prospect of introducing such a brilliantly conceived package at such an affordable price. We’re confident that Optimal Audio will gain market-share quickly."

Dom Harter, Managing Director, Optimal Audio commented: "We're delighted to be partnering with Audiosure in South Africa. Greg, Alison and their team have built a strong reputation based upon a thorough understanding of the products they represent, as well as vast experience of the South African market. The company's dealer network includes audio integrators who have confidence in Audiosure's system design and product selection, something which we believe will quickly help to establish Optimal Audio as a leading player in South Africa’s growing commercial audio sector."