Broadcast News

Bookmark and Share
14/10/2019

Union JACK Radio Announces Brand Collaboration With QIPCO British Champions Day

News Image
Union JACK radio has announced a brand collaboration with QIPCO British Champions Day, the raceday and the conclusion to the British Flat Racing season, at Ascot Racecourse on Saturday 19 October.

With the overarching objective of engaging new audiences with QIPCO British Champions Day, the partnership comprises a range of music and comedy-focused activity that will be played out on Union JACK radio and online in the build-up, as well as live from the racecourse.

National digital radio station Union JACK has made a name for itself playing only the best of British comedy and music. Keeping this at the heart of all activity, key marketing activations include:

• The creation of a hilarious video starring Union JACK presenter and renowned impressionist Josh Berry, who impersonates a range of racing’s most celebrated personalities including jockey Frankie Dettori and trainer Aiden O’Brien, both of whom will make an appearance at QIPCO British Champions Day, alongside other colourful characters such as Boris Johnson, Andy Murray and Donald Trump. Described by Rob Brydon as a "remarkable new talent" and by Jon Culshaw as "absolutely superb", Josh Berry's impressions in this video bring to life a whole new perspective on QIPCO British Champions Day, resulting in absolutely hilarious output for fans of both comedy and sport.

• Union JACK will provide music to guests at QIPCO British Champions Day on Saturday, with a live DJ-set taking place in the Chalet Bar throughout the afternoon playing the Best of British. Union JACK DJ Rich Smith will then warm up guests in the Thunderdome, ahead of a live headline performance from legendary DJ-duo Basement Jaxx at the QIPCO British Champions Day After Party.

• Guests at QIPCO British Champions Day who download the Union JACK app will be offered the chance to enter an exclusive competition to win VIP upgrades to the Basement Jaxx DJ set;

This is all in addition to a number of on-air promotions for QIPCO British Champions Day which have been broadcast on Union JACK radio throughout October, alongside online activity at unionjack.co.uk.

Hamish Law, National Head of Sales and Digital for Union JACK, who has overseen the partnership said: "Union JACK is a national radio station that offers a weekly audience of more than 150,000 people who choose to listen because they enjoy our focus on the very best of British comedy and music. This lends itself perfectly to supporting QIPCO British Champions Day in their ambition to tap into an audience that is highly engaged and who will value an output that is original, entertaining – and yet which keeps horseracing and the day itself at the very heart."

www.unionjack.co.uk
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

07/07/2017
Procam Announces Media Technology Day
Procam has announced Media Technology Day, an all-day exclusive industry event focussing on innovation in production and camera technology. The Media
27/10/2017
Procam To Host Media Technology Day
Procam has announced details of its Media Technology Day - an all-day exclusive industry event in partnership with Broadcast magazine. Taking place at
02/01/2018
Timeline Delivered BBC's Christmas Day Service 2017
Timeline Television worked with BBC Religion, now part of BBC Studios Pacific Quay Productions, on the live transmission of the Christmas Day Service
14/12/2017
SGO To Support Spanish Short Film Project 'The Shortest Day'
Next Thursday, 21st of December, on winter solstice, will take place the traditional celebration of spanish short film called "The shortest day - [ED
10/11/2017
Argosy To Host Technology Day
Argosy has unveiled details of its Technology Day 2017 which will be held on Monday, 27 November, at The Glassblower pub in Soho, central London, from
07/11/2017
MTF Services Join Fujinon For Open Day
MTF Services recently teamed up with Fujinon for an open day event held at Cherry Duck Studios in London to demonstrate the launch of the recent conve
10/03/2020
Point Source Embraces World Theatre Day
With World Theatre Day 2020 fast approaching on 27 March, Point Source Audio is marking the occasion by offering one non-profit youth arts organisatio
13/01/2020
Production News : Channel 4 To Mark Holocaust Memorial Day
Channel 4 has commissioned Fulwell73 to produce a two-part documentary series Auschwitz Untold for More4. The specialist factual commission, which coi
15/04/2019
Union JACK Commissions 3 Comedy Shows
National radio station Union JACK is continuing its investment in comedy content, by commissioning three original and entertaining comedy shows. Launc
15/03/2018
The Production Guild Of Great Britain And British University Join Forces
The Production Guild of Great Britain and the University of Hertfordshire are collaborating to pilot a new industry scheme. The scheme is designed to
06/04/2017
British Tech On Show At NAB 2017
At NAB Show 2017, more than 30 British companies will demonstrate cutting-edge technology as part of an initiative supported by the Department for Int
04/12/2019
Christopher Biggins To Narrate Pantomime On Union JACK
National digital radio station Union JACK has announced a special, on-air Christmas pantomime that will be narrated by actor and pantomime veteran Chr
13/03/2020
Production News : Matt Lucas To Join The Great British Bake Off
Actor, writer and comedian Matt Lucas will be joining Noel Fielding and judges Prue Leith and Paul Hollywood in the Bake Off tent. Much like creating
22/09/2017
Framestore Delivers VFX For British Spy Film
Article credit: Framestore. Matthew Vaughn's sequel to 2014's Kingsman: Secret Service sees the cast join forces with the Southern charm of the Americ
02/06/2017
Production News : British & Irish Lions Documentary Announced
Stamp Productions has been commissioned to produce a feature-length behind-the-scenes documentary of the 2017 British and Irish Lions Tour to New Zeal