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01/03/2019

Galatz Upgrades To Dalet Galaxy Five MAM And Work Orchestration Platform

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Dalet has announced that Israeli national radio network Galei Tsahal (Galatz) is upgrading to the Dalet Galaxy five Media Asset Management (MAM) and Workflow Orchestration platform to enable workflows that better serve its audience with greater access to content across its digital channels and social networks.

A leading music radio station that sets the tone and playlist for the country, Galatz is also known for its news and thematic programs featuring politicians, military leaders, and influential citizens. A Dalet customer since 2006, Galatz undertook the upgrade to enhance production and delivery of its music and news-related content through social media networks, enhance its reporters’ abilities to file stories from the field using Dalet On-the-Go, and use AI-powered speech-to-text algorithms to enable wider accessibility to its rich historical archives, which date back to its founding in 1950.

"The upgrade to Dalet Galaxy five is enabling us to build a new content value chain, better integrating our social media channels across our operations, and leveraging AI services to make our entire inventory more discoverable and better monetized," stated Izak Pasternak, head of the technical department, Galatz. "We are able to make this quantum leap forward with the confidence of a decade-long partnership that is embedded in collaboration and success."

Amplifying audience engagement
With Dalet Galaxy five, Galatz will be able to make all content that is produced in the production system available to social media publishing with a click of a button. Social media content performance (views, likes, shares) will be analyzed by the broadcaster; that data will be used to make better-informed decisions as to what to provide audiences next, helping to deliver a more enjoyable experience to listeners. Because the system is fully integrated with social channels, Galatz will be able to easily tap into the newly indexed archives and distribute topical collections of historical content across social networks - something that they have not been able to do before.

Reporting from the field
Connecting in-the-field reporters directly to the newsroom, Dalet On-the-Go lets journalists organize and submit comprehensive news packages from their mobile device. Users can record interviews, write stories, and assemble and upload packages to the Dalet Galaxy five content catalog for sharing across the station or sending direct to air.

AI opens the archives
With a vast amount of valuable historic information under its care, Galatz wanted to make its archives open to the public for the first time online. Leveraging Dalet Media Cortex, the new AI cloud service of Dalet Galaxy five, the network applied AI-driven, speech-to-text algorithms to all archived content, turning it into text that is both searchable and accessible via an online portal.
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