SBS Broadcasting Shortlisted For IBC2015 Innovation Award

NUGEN Audio customer SBS Broadcasting has been shortlisted for the IBC2015 Innovation Awards. Nominated in the Content Management category, SBS is being recognised for its use of NUGEN Audio's DynApt™ algorithm to create a loudness-normalised workflow for film soundtrack adaptation.

SBS sought to improve audio quality for broadcasting films and drama series within the guidelines of the EBU R128 loudness normalisation standard. For motion pictures in particular, this presented a number of challenges, including how to preserve an optimal quality of experience in terms of dynamic audio contrasts, how to loudness-align content with commercial breaks and generic programs, and how to implement an automated, efficient, and cost-effective workflow.

SBS selected the NUGEN Audio DynApt algorithm to address these challenges. The algorithm automatically analyses the loudness levels throughout a piece of audio and then carefully controls a configurable maximum difference between program loudness and average voice level. Working with partner Delta Sigma Consultancy and leveraging technology from Minnetonka Audio, SBS was able to create an anchor-based loudness normalisation workflow based on DynApt that enables the broadcaster to process a movie's audio for broadcast in harmony with the producers' original intent.

In addition, the solution does not interfere with the audio if there is no need. This new audio loudness workflow is of particular interest to media organisations looking to repurpose content for broadcast and contributes to achieving a single, worldwide loudness standard for television.

"As one of our most innovative European customers, SBS is committed to offering viewers the best-possible video and audio quality. We are very pleased that they have chosen to use DynApt to achieve this goal," said Jon Schorah, NUGEN Audio founder and creative director. "Being named a finalist in the IBC2015 Innovation Awards is a tremendous honor for both SBS and NUGEN Audio, reflecting our shared commitment to address key issues that affect every player in broadcast and electronic media today."

"Each year we see more and more submissions, because media companies worldwide recognize the very special nature of this awards program," said Michael Lumley, chair of the IBC2015 Innovation Awards judging panel. "This year's shortlist must be the best ever, with potential winners ranging from some of the world's biggest broadcasters to a sports federation."

The finalists will be featured and winners in each category will be announced during the IBC Awards Ceremony, scheduled for at 6:30pm on Sunday, 13 September in the RAI Auditorium in Amsterdam.

Image: DynApt™ Dynamic Adaptation Technology

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(JP)