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20/05/2010

BBC Comedy Launches New-Look Site

The BBC has now unveiled its new-look comedy website featuring a host of exciting new elements, offering users a more immersive experience.
Comedy fans can now navigate BBC comedy past, present and future. There are classic archive moments aggregated into collections, exclusive material from the likes of The Thick Of It and Outnumbered and bespoke web-only comedies from some of the hottest new talent online.
Following its beta launch in May 2009, the site has become a playground for the next generation of comedy stars as well as enabling well-known comedy greats to experiment with new ideas.
The library now features over 600 clips that have amassed 2.5 million views on bbc.co.uk, with as many again being watched on YouTube.
bbc.co.uk/comedy is the place to discover rising stars such as Jason Lewis, Idiot Of Ants, Harry Partridge and Mr Khan, played by Adil Ray – one of the stars of Bellamy's People.
To mark the full rollout of the site, comedy fans will also be treated to sketches from well-loved comedy talent including Those Mitchell And Webb Animations, a collaboration between the team behind the BAFTA award-winning sketch show and some of the most exciting new online animators.
In a bid to further utilise the online trend of sharing content, bbc.co.uk/comedy will be introducing Playlists, which will allow established comedy talent to recommend their favourite BBC comedy moments of all time as well as discover up-and-coming comedy. Kick-starting this will be Stephen Merchant and Johnny Vegas.
There will also be an opportunity to interact with Shooting Stars' Angelos Epithemiou, by leaving him a message on the Comedy blog and watching his new online series Moving On.
The site aims to be the first port of call for comedy lovers, enabling them to catch up on the latest comedies from across the BBC via BBC iPlayer, discover spin-off content via the Red Button and YouTube, join in discussions and keep up to date with the latest news via the blog and Twitter.
Visit: www.bbc.co.uk/comedy
(BMcN)
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