Never.no Teams With Nobel Peace Centre For Interactive Civil Rights Exhibit

A leading provider of interactive video and mobile technology worldwide provider, never.no,has announced its Interactivity Desk is powering part of a unique exhibit, From King to Obama.
It is on display at the Nobel Peace Centre in Oslo, through April 11, 2010.
The digital signage (DS) portion of the exhibit, whose technology was a collaborative effort by never.no, MORE Mobile Relations and Active Loop Television, invites viewers to post their own text or photo responses using their mobile phones. The responses are then incorporated by never.no's technology almost instantaneously into a collage appearing on the digital sign.
Lars Lauritzen, CEO of never.no, said: "Norway is known the world over for the Nobel Peace Prize, which reflects humanity's highest aspirations. It is a pleasure for us as a Norwegian company to contribute to the success of this thoughtful and worthwhile project. We hope people who have a chance to see the exhibit will take the time to make their contribution as well."
The From King to Obama exhibit honours two Nobel Peace Prize Laureates by focusing on the American Civil Rights Movement of the 1960s and how it paved the way for Barack Obama's historic presidential election victory. Civil Rights leader Martin Luther King Jr. earned the Nobel Peace Prize in 1964 at the age of 35, the youngest recipient ever. The Civil Rights Movement's slogan: Thou shall not requite violence with violence," was an important reason the Norwegian Nobel Committee selected King for the prize.
The never.no mobile-to-video platform enables viewer participation either by integrating the live video stream with user-submitted opinions and content, or by turning the phone keypad into an active interface that can be used for playing games, voting, or other input.
The never.no system is flexible enough to work with standard TV, Web, IPTV, digital signage and mobile content. At the From King to Obama exhibit, an average of five to ten visitors per day have been contributing either a photo, a text or a combined response to the video collage, using their mobile phones.
Further information is available at: www.never.no.
(KMcA/BMcc)