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24/08/2009

Movie Fans Get Sneak Peak Of Avatar

Cinema goers across the UK are to be given free 15 minute previews of footage from James Cameron's new science-fiction epic Avatar.
The futuristic fantasy from the 55-year-old Oscar winning director uses motion-capture animation, CGI, plus live action and will be shown in stereoscopic 3D.
The internet is already buzzing with excitement over the newly-released trailer for the film which will be released on December 18th.
The hype is being fueled by the fact that Avatar is the Canadian filmmaker's first full-length feature since 1997's Titanic, which is regarded by many as the most successful film of modern times.
The film takes viewers to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads an heroic battle to save a civilization.
Jeffrey Godsick, Executive Vice President of Marketing for Twentieth Century Fox, said: "It was really an idea that James Cameron had to give the audience a unique opportunity to immerse themselves into this world.
"People will get a real taste of all the different elements and the scope of this movie."
The concept for Avatar was developed 14 years ago but the director decided not to make the film until technology was advanced enough to empower his vision.
Cameron teamed up with longtime collaborator Vincent Pace to develop the most advanced camera rig to-date using stereoscopic (3D) cameras.
It has lenses that mimic the human eye that position close together and can make minimal movements to capture objects that are near or far away, allowing the cinematographer to capture two images simultaneously which gives the illusion of depth.
(GK/BMcc)
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