Broadcast News

Bookmark and Share
29/07/2009

China's First Post-Production Training Centre Equipped With Autodesk Solutions

The Animation Public Technical Service Platform of Shanghai (APTSP) has created China's first post-production training centre, to grow high-end animation and post-production public services, train local talent and showcase innovative technology.
APTSP offers complete, data-centric workflows that include Autodesk's Autodesk Flame and Autodesk Inferno visual effects systems, Autodesk Smoke editorial finishing system and Autodesk Lustre digital colour-grading system.
Small and medium-sized companies have access to APTSP's technology and services, thereby reducing their start-up and operating costs. With five Autodesk certified instructors, the organisation is also nurturing creative talent in education and business sectors. Established a year ago, APTSP is a joint investment by the central and Shanghai governments. With an initial investment of RMB 45 million (6.5 million USD), APTSP provided over 17,000 hours of service to more than 470 companies in Shanghai and the Yangtze River Delta region. It's also attracted project cooperation from other regions, including Hong Kong and Australia. Having fulfilled the Phase 1 investment targets in 2008, APTSP received follow-up state funding of RMB 10 million (1.5 million USD) in 2009.
Zhang Weida, Chief Operating Officer of APTSP, said: "APTSP's Phase II funding is being used to augment the capacity for digital content creation. We've explained our post-production technology offering to benefit local businesses with their high and medium-end media and entertainment projects."
Paresh Khara, Senior Director, Autodesk Media & Entertainment - Asia, said: "Autodesk is honoured to be working with the Chinese central and local governments to develop the nation's media and entertainment industry. Through APTSP, local companies are accessing world-class technology and delivering sophisticated broadcast, film and animated content. We look forward to continued collaboration with APTSP."
In 2008, entrusted by the Shanghai Animation Film Studio, APTSP delivered a film remake of the Chinese animated classic Gourd Brothers, using Autodesk visual effects and 3D software.
The APTSP also completed post-production on the Chinese animated film The Magic Aster (Ma Lan Hua), released in June 2009. APTSP used Smoke, Inferno and Lustre on the project, with a collaborative editing, colouring and finishing workflow and centralised data management. Made by Shanghai Film Group and Shanghai Animation Film Studio, The Magic Aster is an adaptation of the popular 1950's stage play of the same name. The film is part of the milestone works celebrating China's 60th anniversary.
Further information is available at: www.autodesk.com.
(KMcA/BMcC)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

20/03/2017
Celebro Media Selects PlayBox Technology Solution
Celebro Media has selected a playout solution from PlayBox Technology which will power a new channel for a broadcaster in the Middle East. Recently in
14/03/2017
PlayBox Technology Heads To CABSAT
At CABSAT 2017, PlayBox Technology will highlight the latest enhancements to its Neo and CloudAir broadcast playout solutions. Taking place in Dubai f
29/06/2017
Future Film Skills – An Action Plan
The BFI has launched Future Film Skills – An Action Plan at the House of Commons alongside the Culture Secretary, Karen Bradley, and producer Barbara
21/07/2017
Blackmagic Design Announce Accessory For Cintel Film Scanners
Blackmagic Design today announced the new Cintel Audio and KeyKode Reader accessory for its Cintel Film Scanner, which lets customers scan audio and K
17/07/2017
Vintage Cloud Announces New Archive Digitization And Indexing Services
Film archive digitization specialist Vintage Cloud has announced a new service designed for companies who want to monetize their valuable archive asse
27/06/2017
IFB-Funded Films Added To Galway Film Fleadh
The Galway Film Fleadh has confirmed that two further Irish Film Board/Bord Scannán na hÉireann (IFB) funded titles have been added to this year's pro
26/06/2017
Production News : Bafta albert Ambassador Releases Short Film
Rebecca Manley, a Bafta albert Ambassador, has released a short film regarding the issue of environmental damage. Titled 'Now You See It', the film, w
12/06/2017
Graduate Film Shortlisted For TV Awards
A film made by graduates of the University of Wolverhampton's Video and Film Production course has been shortlisted at this year's RTS Student Televis
05/06/2017
Brighton Film School Announce Summer School Dates
Brighton Film School has announced its film summer school dates for 2017. Are you a young filmmaker, aged 15 – 17, and want to work on two or three sh
01/11/2017
Bristol Named UNESCO City Of Film
Bristol has been named a UNESCO City of Film ensuring that the city now joins the likes of Bradford, Galway, Rome and Sydney as a City of Film. The an
25/10/2017
Winners Of Third Annual SMPTE-HPA Student Film Festival Announced
SMPTE® and the Hollywood Professional Association (HPA) have announced the winners of the third annual SMPTE-HPA Student Film Festival. The event took
18/10/2017
GB Labs Takes On 400 Ambitious Film Students At Anglia Ruskin University
"We prepare students for a career in television and film," says Sean Thornton of Anglia Ruskin University. "As such, the technology we use has to be r
12/10/2017
BLUEFIN TV Film New BBC Series – 'Talking Chefs'
Bluefin have just finished filming for a new BBC series – 'Talking Chefs', due to be transmitted in early 2018 on BBC World and The Travel Channel. Th
12/10/2017
Further Support For Irish Film & TV Industry
Bord Scannán na hÉireann/the Irish Film Board (IFB) has welcomed the announcement of an additional €1.5 million for Ireland's film, television and ani
09/10/2017
Crew Needed For Feature Film
A feature film due to commence filming in Belfast next month is seeking crew in all departments, it has been revealed. February Films is shooting a fe