Th2ng Directs Pan-European Commercial For Trident

th2ng (thing two), the London-based live action production company, has produced a pan-European TV commercial for Cadbury's Trident chewing gum, featuring a group of young friends on a 'rites of passage' road trip.
The 30-second advertisement was directed by th2ng's Simon Cracknell. the agency was JWT.
In a narrative style reminiscent of feature films, we meet three friends in the middle of a long road trip. To pass the time, one of them takes a packet of Trident chewing gum out of his pocket and lackadaisically starts playing around with it.
Initially, this seems like a very natural and unconsciousness act, but then as the tricks, twists and acrobatics get impressively out of the ordinary we realise this is not as natural a film as we first thought.
The advertisement breaks on TV in continental Europe including Spain.
Hannah Cooper, th2ng's producer, said: "The blend of a simple narrative and clever post production works really well in this beautifully directed live action commercial."
All post production was carried out exclusively in-house at th1ng (thing one) studios.
(KMcA/JM)