Broadcast News

Bookmark and Share
01/04/2009

S&T Brings Rock-Solid Interactive TV To Live Hits

Strategy & Technology (S&T), a leading specialist in digital interactive TV, has announced that its powerful TSBroadcaster2 interactive play-out appliance is being used by Comcast Media Centre's HITS Advanced Interactive Services (AxIS) platform to showcase more than a dozen ITV applications that are being delivered over a live cable headend.
Delivering applications over a live cable headend forms the centrepiece of CMC's HITS AxIS demonstration in the 'The Lofts at Fast Lane' Broadband Nation exhibit at 'Cable Show 09', which will be held in Washington between April 1 and 3.
S&T will be partnering with CMC to show how interactive applications on the HITS AxIS platform are being delivered by TSBroadcaster2 over satellite or fibre to a live cable system head-end.
Gary Traver, Senior Vice President and Chief Operating Officer for the Comcast Media Centre, said: "The live demo in Broadband Nation will allow Cable Show attendees to experience a number of the ITV applications that are currently being delivered via HITS AxIS to our cable MSO beta sites.
"The S&T team is playing an invaluable role in allowing us to showcase a number of ITV applications from our developer partners, including dashboard RFI and t-commerce demonstrations, over a live cable headend."
S&T's innovative second generation carousel and databroadcasting system allows MSOs and channels to deliver interactive applications in both ETV (EBIF) and tru2way format, as well as other data delivery mechanisms such as Common Download and signalling for DTA (Digital Transport Adapter).
Ian Harris, General Manager of Interactive Services and Applications at S&T, said: "CMC has some pretty serious requirements for interactive application play-out. In order to deliver such a high profile demonstration you need complete confidence in your broadcast infrastructure and we are naturally pleased that CMC recognises the advanced capabilities of S&T's products."
Comcast Media Centre's HITS Advanced Services ("AxIS") platform provides a suite of centralised services for supporting the launch, development and support of ITV applications using ETV/EBIF (enhanced binary interchange format) and tru2way technology. HITS AxIS provides cable operators with new revenue opportunities and a more competitive profile without incurring the capital outlays required to upgrade their cable system architectures for offering advanced interactive television applications.
(KMcA/BMcC)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

19/06/2023
Martin Audio Chosen For St. Louis' Armory Restoration
Headed by its flagship WPL line array, Martin Audio systems have been specified throughout the vast 250,000 sq. ft Armory complex in St. Louis, MO. Or
13/04/2023
PHABRIX To Present UHD ST 2110 Interoperability Demo
PHABRIX has announced plans for a demonstration showcasing its ability to support interoperable SMPTE ST 2110-20, 2022-7 RGB Enhanced-UHD workflows an
25/07/2023
Sky Italia Migrates To ST 2110 Video Infrastructure And JPEG XS Connectivity With Imagine
Sky Italia has migrated its Rome operations centre to SMPTE ST 2110 video infrastructure with NMOS integration and JPEG XS compression based on Imagin
19/03/2024
MultiDyne Video & Fiber Optic Systems To Unveil New Series Of openGear Solutions
MultiDyne Video & Fiber Optic Systems will introduce a new series of openGear solutions at NAB Show 2024 that will help customers build stronger bridg
20/04/2023
ITVX Officially Hits 1bn Streams Mark
ITVX has officially hit the one billion streams mark, just over four months after the service’s launch on December 8th in 2022. 2022 was ITV's previou
27/03/2024
Macnica's Leadership In SMPTE ST 2110 Takes Another Step Forward
Macnica's leadership in SMPTE ST 2110 innovation takes another step forward with the release of the MEP100, a new 100Gb SmartNIC solution targeted for
14/03/2024
Studio Technologies To Unveil Its Model 5682 ST 2110 To Dante Bridge
Studio Technologies is to present its new Model 5682 ST 2110 to Dante Bridge at NAB 2024 (Booth C2346). The Model 5682 provides a high-performance mea
31/05/2023
Hitachi Kokusai To Display Camera Systems For AV Applications
Hitachi Kokusai Electric America (Hitachi Kokusai) is to display its wide range of HD/UHD and HDR support for high-quality visual content acquisition
21/02/2023
Velocix To Highlight Edge-Cloud CDN For 5G Streaming Applications
Velocix is to highlight its Edge-cloud CDN for 5G streaming applications at MWC 2023 Barcelona (Hall 3, EMR 3F12Ex). Velocix's Edge-cloud video archit
28/09/2023
Channel 4's Emerging Indie Fund Opens For Applications
Channel 4's Emerging Indie Fund which aims to help Nations and Regions based indies grow their businesses has opened for a new round of applications.
10/01/2024
Visix Offers Four Interactive Digital Signage Packages
Visix, Inc. is now offering four interactive digital signage packages for clients wanting touchscreen designs on a budget. The new Templated Donor Boa
17/04/2003
ITV anounce management team for interactive operation
ITV have announced the creation of ITV Interactive, a new unified home for their interactive strategy and product development. The new operation will
23/05/2016
Going The Distance With SDI
The Serial Digital Interface (SDI) standard was first introduced back in 1989 and quickly became established as the digital video interface of choice
11/09/2007
inLive Interactive Partners With Orad Hi-Tec For Interactive Mass Participation Solutions
At IBC 2007, inLive Interactive, a pioneering provider of end-to-end real-time interactive mass participation TV solutions, announced a partnership wi
22/03/2024
Matrox® Video To Provide Product Demos At NAB Show 2024
Matrox® Video will exhibit in Booth SL5073 at the 2024 NAB Show, April 13-17 in Las Vegas, providing product demos and featuring customer stories that