Turner Streaming Media Gets The Edge With Octoshape

Driving innovation in the online media space, Turner Broadcasting System has integrated the Octoshape Infinite Edge technology in their live stream offerings for both the 2008 elections and their live sports coverage.
Octoshape provided TBS with a greatly enhanced user experience by enabling high quality video with faster stream start times.
The Octoshape Infinite Edge technology enables TBS, to serve live content in TV quality. Using the unique Throughput-Optimisation technology that lies at the heart of the Octoshape solution, streams start instantly, play for hours on end, and buffering/dropouts are virtually a thing of the past. The streams are available in multiple quality levels and automatically adapt to the network conditions at the edge, achieving the best possible experience for each individual viewer.
This season, Turner Sports is using Octoshape to deliver hi-quality streams directly on the users' desktop. Phil Sharpe, SVP Technology, Turner Sports, said: "Octoshape enables us to reliably stream multiple live games to the screen at once. Their detailed reporting gives us precise information about how the audience is consuming our content."
The Octoshape Infinite Edge technology breaks through today's scale limitations by keeping traffic local in a network friendly way, thereby avoiding congestion in both the backbone and at the edge.
The solution was put to the test during the US presidential elections this year using the Octoshape solution running on Highwinds CDN in which TBS and Octoshape broke several streaming records. Scott Teissler, CTO Turner Broadcasting System.
Along with benefits for the user, the Octoshape solution adds unmatched usage statistics detail. With down-to-the-second precision it is clear exactly when and how the content is being consumed. Due to the high quality video, session duration times have soared since the new solution was introduced.
Add to that, fully redundant encoding and distribution servers that work 24/7 whenever the demand requires and you have the ultimate streaming solution.
Further information is available at: www.octoshape.com.
(KMcA/JM)