Prime Focus Receives Honour At 24fps Animation Awards 2008

Prime Focus, a leading integrated end-to-end post production and visual effects services house in India, was awarded the 24fps Animation Award 2008 for 'Outstanding Contribution To Visual Effects, at the industry achievement awards held in Mumbai.
The 24fps Awards recognise creative efforts of talent in the animation and VFX industry from India and abroad. Winning this award marks a significant high point for Prime Focus India, which has played a fundamental role in a large number of Indian and international projects.
The 24fps 'Outstanding Contribution to Visual Effects' award is a category recognising professionals/post production houses that have the ability to deliver the highest quality results and creative solutions for today's filmmakers.
Commenting on this achievement, Namit Malhotra, Managing Director of Prime Focus, said: "I'm absolutely delighted that Prime Focus has been recognised with this award. We've been spearheading the advent of VFX in India and this award is a testament to our talent, enthusiasm and dedication. I would like to take this opportunity to thank our clients, who have given us the opportunity to demonstrate world class creativity and to help take Indian cinema to a global level."
The award recognises Prime Focus' work on India's pioneer big budget science fiction movie 'Love Story 2050'. The movie is by far the most ambitious VFX film from India, with visual effects of a level that Indian audiences have never seen in any Indian film before. This was India's first movie that adopted the Hollywood model of using multiple post houses with Prime Focus as the lead facility.
Commenting on the award, Merzin Tavaria, Creative Director, VFX Animation, Prime Focus, said: "Our work on movies like 'Love Story 2050' has proven our commitment to being one of the best post companies in India. In the years to come, we'll continue to strive to provide the best creative talent and the highest levels of service, spearheading India's dominance in the worldwide digital technology and VFX revolution."
In the past, Prime Focus' work has won several awards at various other prestigious award ceremonies which include Zee Cine Awards, IFFA, Screen Awards, FICCI BAFF Awards and many more.
Further information is available at: www.primefocus.co.in.
(KMcA)