Broadcast News

Bookmark and Share
18/11/2008

Christine Madden Appointed As Executive Marketing Director Disney Channels UK And Ireland

Disney Channel UK has announced that Christine Madden is joining as Executive Marketing Director for Disney Channels UK and Ireland.
She will report to Michael Cairns, General Manager, Disney Channels, UK and Ireland.
In this newly established role, Madden will oversee all on-air and off-air marketing strategies for the channel. In addition, she will work closely with the other divisions of The Walt Disney Company to continue to build Disney Channel's successful franchises.
Michael Cairns, General Manager, Disney Channels UK and Ireland commented: "Christine Madden joins us with a wealth of marketing experience from some of the UK's leading broadcasters. She will be instrumental in helping to continue to build the Disney Channel brand in UK and Ireland."
Madden added: "This is a great opportunity to work on a global entertainment brand that continually delivers successful television shows worldwide. I look forward to focusing on developing innovative and exciting marketing campaigns that resonate with kids and parents across the UK."
Madden brings to the channel extensive experience in marketing, brand management and commercial exploitation. She joins Disney Channel after six years at BBC One where she was Head of Marketing and was responsible for the channel's re-positioning in 2002, which resulted in a significant lead increase over its competitors. She also project led a variety of high-profile launches and events including '4th Eastenders', 'Planet Earth', 'Life On Mars', 'Doctor Who' and Saturday night entertainment.
More recently, she launched Thinkbox TV, the centralised trade marketing body for commercial television, whose shareholders include ITV, Channel 4, Five, Sky and Viacom. The body was set up to help advertisers and agencies maximise the television media.
Further information is available at: www.disneychannel.net.
(KMcA)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

08/06/2007
Disney Channel Signs IPTV Programming Deal with Tiscali
Disney Channel has announced that it had signed an IPTV (Internet Protocol Television) deal to supply its three Disney branded channels - Disney Chann
29/02/2024
Disguise Partners With UK House
Disguise is partnering with UK House to bring a state-of-the-art virtual production studio to SXSW for the very first time. Visitors to the venue at D
03/04/2007
Disney Channel Signs Multi-Year Deal With DIGITURK
Following on the heels of successful Channel launches in Poland and South Africa, Disney Channel has signed a multi-year deal with DIGITURK to bring t
26/10/2007
Disney Channel Launches Playhous Disney +
Disney Channels UK has announced the launch of new preschool channel Playhouse Disney +, the UK's first 25 minute staggercast. Playhouse Disney + will
20/10/2008
Disney Deal With BT Vision On Kids
Disney Channel UK has signed a new deal with BT Vision allowing viewers to watch Disney Channel and Playhouse Disney programming on demand in a Disney
02/04/2007
Disney Channel And Walt Disney Records In Tune With Movie Soundtrack Shipments
Disney Channel and Walt Disney Records have topped a million in shipments of their series and movie soundtracks in less than a year. Disney Channel ha
24/03/2023
CJP Broadcast To Provide Multi-Camera Coverage of UK Round Of EBFL
CJP Broadcast Services has been selected to provide multi-camera coverage of the UK round of the European Blind Football League (EBFL), held at the Ro
28/11/2007
Disney Channels Move Onto First HD Channel
Disney Channels EMEA have announced the launch of its first channel to be broadcast entirely in a high definition format. Disney Cinemagic, the premiu
03/12/2009
Disney To Triple TV Animations
The Walt Disney Company has announced plans to boost TV animation from its London base. The global movie and programme maker's EMEA (Europe, the Middl
20/04/2007
Disney Channel Announce Senior Promotions
In recognition of Disney Channel’s successful performance over the past year, the Channel has announced a raft of senior promotions across the busines
21/09/2023
A+E Networks Announces UK Launch Of Its FAST Channels
A+E Networks EMEA has announced the UK launch of its three free ad-supported TV (FAST) channels on Rakuten TV, one of the leading streaming platforms
07/09/2012
Disney Threatens Legal Action Against UK Production Co.
Disney has threatened an independent British production company with legal action. The entertainment giant claims that Brighton based Brightsparks is
26/01/2006
Disney agrees acquisition of Pixar
The Walt Disney Company has announced that it has reached agreement on the acquisition of computer animation company Pixar in an all-stock transaction
19/01/2024
Sound Network Ltd Rebrands As DPA Microphones UK
DPA Microphones has announced that its UK Division, Sound Network Ltd, has rebranded as DPA Microphones UK. While the name has evolved, the DPA Microp
04/01/2024
NEP UK Further Invests In Sony's Live Production Line Up
NEP UK, part of the NEP Group worldwide network, has chosen to further its investments in Sony's live production line up this year, by adding a number