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14/10/2008

Off The Fence Strengthens Portfolio With Move Into Travel

Independent production and distribution company Off The Fence have sealed their first deal with MediaCorp's Channel NewsAsia securing sole worldwide distribution rights for travel series Paradise Asia.
The deal, which sees the series make its debut at this year's MIPCOM, further broadens the Off The Fence distribution portfolio and confirms the independent distributor's status as a major player in international TV programme sales.
The series, which is shot in High Definition, takes viewers on an in-depth journey to uncover the cultural, historical, social and architectural luxuries of the finest Asian resorts.
From private beach getaways to lush hillside terraces, Paradise Asia provides exclusive insight into the most elite travel destinations in Thailand, Indonesia, India and China.
Off The Fence secured the series from award-winning regional network, Channel NewsAsia, which is owned by Singapore's leading media company MediaCorp.
Having pioneered the development of Singapore's broadcasting industry with the introduction of broadcast radio in 1936 and television in 1963, today MediaCorp runs over 55 platforms in four languages - English, Mandarin, Malay and Tamil - reaching hundreds of thousands of adults in Singapore every month.
Tony Chow, Managing Director of Off The Fence, Singapore, said: 'Travel formats have a universal appeal and Asia is a hugely popular travel destination, so we think Paradise Asia will be extremely popular around the world.
"We are thrilled to be working with MediaCorp Singapore and to be able to offer such an extensive and compelling slate to the international market."
Woon Tai Ho, Managing Director of News Division of MediaCorp added: "Paradise Asia engages the senses of viewers with some of the most remarkable and luxurious hotel stays. The producers have gone to great lengths in their research to uncover less frequented resorts and hotel and reveal insights into their designs and architecture and how these elements work with the environment in which they are located. The high production quality of the series makes the viewing most appealing and entertaining."
(KMcA)
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