Panasonic Runs Global Eco Relay Campaign

Panasonic Corporation is conducting a group-wide ecology campaign called 'Panasonic Eco Relay' from October 4 - 16 2008, during which the company's employees around the world are carrying out various environmental activities.
The campaign is an implementation of an idea that won the Eco Ideas Content held last year among Panasonic employees.
The Eco Relay event aims at fostering a global corporate environment in which each employee voluntarily thinks about how he or she leads the way with eco ideas and puts these ideas into practice, bolstering the unity of all global employees in order to contribute to harmonious coexistence with the global environment through collective wisdom.
During the designated key activity period, 342 offices and factories in 39 countriesand regions are engaging in various eco-related activities such as environmental education, cleanups, and tree planting.
At the same time, as a corporate citizen, Panasonic is expanding environmental initiatives involving employees' families, local residents, and children.
A total of some 520 activities are planned for this year's Panasonic Eco Relay event. Overall, the company aims at reducing CO2 emissions by 500 tons, mainly through tree planting activities.
Panasonic has been actively involved in environmental conservation activities since October 2007, when the company announced its Eco Ideas Declaration consisting of three concepts: 'Eco Ideas for Products', 'Eco Ideas For Manufacturing' and 'Eco Ideas for Everybody, Everywhere'.
The Panasonic Eco Relay campaign is one of the 'Eco Ideas for Everybody, Everywhere'. The company has been driving the 'Love the Earth Citizens' Campaign' (LE Activities)' in Japan.
It involves its employees and their families, who have been engaged proactively in environmental activities at home and in their local communities. Through this Eco Relay event, Panasonic also aims at expanding the LE Activities globally, thereby establishing and putting into practice environmental activities tailored to local conditions.
Further information is available at: www.panasonic-broadcast.com
(KMcA)