Broadcast News

Bookmark and Share
30/09/2008

Avid Announces RED Support

Avid Technology, a leading provider of tools for film, video, audio, 3D animation, gaming and broadcast professionals, has announced that it has signed a R3D Software Developer's Kit (SDK) License agreement - as part of the company's continued commitment to enhancing its RED camera workflows.
Kirk Arnold, EVP of Customer Operations, Avid Technology, said: "We are excited to begin a more formal relationship with RED and this announcement is just one step in that process. Many of our customers have already completed RED projects using Avid systems - as we have developed solutions in the interim that enable them to work with Media Composer, Symphony and Avid DS. We look forward to streamlining this workflow even further with the RED SDK."
Avid Editor Jason Diamond of NY-based MBS Productions recently finished a music video using the RED ONE camera and Avid Media Composer systems. Diamond said: "It was seamless. The finish called for aggressive and varied looks, some with heavy contrast that fit the dance rock sound and sort of retro-feel of the band. Within the Avid systems, we did it all."
Avid customer Michael Forrest of Post Box Productions also recently completed a series of commercials that were shot on RED and edited in an Avid DS system. Forrest said: "We were in an entirely tapeless workflow. My assistant would load the footage directly onto Avid DS each night and I would be cutting first thing the following morning. It was an incredible workflow. I had complete artistic control from start to finish."
Further information is available at: www.avid.com/RED.
(KMcA)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

02/08/2017
RED Raven Camera Kit Available Exclusively From Apple Store
RED Digital Cinema has revealed its RED RAVEN Camera Kit is now available to purchase at Apple.com. As RED's most compact camera BRAIN, weighing at ju
24/05/2017
Avid Showcases Groundbreaking Innovations At BroadcastAsia 2017
Avid has announced that it will showcase its extensive set of innovations for the Avid MediaCentral Platform at BroadcastAsia 2017. As the next phase
30/04/2003
Avid announce direct sales of high end products
Avid Technology are to increase their direct sales presence in the UK, to complement the current London Direct team based in Poland Street Soho. From
16/11/2006
Avid Ships Latest Version of Studio Toolkit
Avid has announced the availability of version 5.6 of Avid Studio Toolkit, which delivers significant enhancements to a set of tightly integrated, ind
16/07/2015
Pie Town Productions Embraces Avid Everywhere
Avid has announced that Pie Town Productions, a reality television production company based in North Hollywood, California, has embraced Avid Everywhe
16/09/2013
Al Kass To Power Avids New Headquarters
Avid has announced that Qatar-based Al Kass, one of the most innovative sports TV channels in the Middle East, will power its new state-of-the-art hea
25/03/2015
ITV Adopts Avid Everywhere
UK commercial broadcast ITV has adopted Avid Everywhere for its new regional news production setup. With Avid's MediaCentral Platform, ITV’s end-to-en
25/09/2015
RED Digital Cinema Unveils RED RAVEN
RED Digital Cinema has announced the latest addition to its line of professional cameras, the RED RAVEN. Weighing 3.5 pounds, RED RAVEN is the company
24/03/2015
Avid Announces Pro Tools 12
Avid has announced the availability of Pro Tools 12, offering flexible licensing options including subscription for a minimum of $24.99 per month. "Th
13/09/2012
Avid Unveils Key Enhancements To Asset-Based Workflow Solutions
Avid has unveiled advances to its integrated solutions for advanced asset-based workflows. Spanning distributed production, media management, and stor
22/03/2012
FFV Reveals 'Straight-To-Avid' Editing Workflows
In a move that will deliver new efficiencies for the rapidly growing base of Avid customers, Fast Forward Video (FFV) have announced native Avid DNxHD
17/08/2004
NBC chooses integrated Avid workflow
NBC has chosen an integrated digital workflow made up of more than 35 Avid systems for the 2004 Olympic Games in Athens. This massive deployment of Av
26/01/2004
Avid reveal VideoForum line-up
Avid is to demonstrate the new version of the Avid Xpress DV software for the first time in the UK on Stand No. 210 at VideoForum. The show, which tak
12/10/2016
Avid Redefining Graphics
In today's media environment, competition for viewership amongst broadcasters is at an all-time high, says Ofir Benovici, Senior Director, Broadcast P
29/04/2004
Avid licenses Sonic DVD technology for editing products
Sonic Solutions and Avid Technology announced recently that they have entered into a multi-year licensing and co-development agreement to integrate So