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Pro-Bel's Morpheus ICE Wins CSI Award At IBC2008

Pro-Bel has announced that its automation product Morpheus ICE has won a 'Product of the Year' prize in the Cable and Satellite International 2008 Awards.
The presentation ceremony took place at IBC in Amsterdam earlier this month.
Morpheus ICE was adjudged the year's best Workflow/Asset Management/Automation solution against stiff competition from a variety of other new products.
Hosted and organised by Cable and Satellite International Magazine, the award cited the level of innovation within ICE and the face that it provides a real-world solution to real-world problems. Earlier this year, ICE also won a Broadcast Engineering Pick Hit award at NAB 2008.
ICE is a standalone content delivery system which combines automation, master control, media playout and storage in a single 3U housing. The judges recognised that ICE gives its users an unprecedented level of power and flexibility which would otherwise take separate products from several manufacturers to achieve.
Based on the company's globally successful Morpheus automation and playout technology - including its renowned Media Ball approach to secondary event management - Morpheus ICE provides everything broadcasters need to deliver from one to four channels.
As it is fully compatible with the Pro-Bel Morpheus system, it is also suitable for adding cost-effective channel backup, preview or regional opt-out management to existing systems.
Adrian Scott, Chief Marketing Officer at Pro-Bel, said: "We are very pleased with this latest award for ICE. It confirms our commitment to innovation without losing sight of commercial realities.
"Our technology is precision designed and engineered with direct relevance to customer requirements both now and into the future."
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