Broadcast News

Bookmark and Share
01/08/2008

Sony Announces IBC Preview

IT-based workflow dominates Sony's stand at IBC2008.
From the entry-level HDV family's latest hybrid recording products and the extension to the XDCAM range's Meta data management capabilities to Sony's new high-end HDCAM SR IT interface, visitors will see how Sony's choice of solutions to suit every budget.
With tens of thousands of XDCAM units in use by major broadcasters and production companies worldwide and SONAPS radically transforming news productions across EMEA, Naomi Climer, Vice President of Sony Europe, explained why customers trust Sony: "At Sony, our customers' needs are at the heart of everything we design and we believe they should not have to compromise in their pursuit of excellence. Through decades of innovation and technology leadership, we know that choice matters to our customers. From news-gathering to high-end documentary productions, we're number one in the market because our customers know they don't need to look anywhere else for the most advanced, IT-based solutions."
Offering outstanding picture quality, HD production flexibility and fast file-based workflow, Sony's growing XDCAM range has been designed to suit a diversity of needs where speed is critical. In addition to seeing Sony's entry-level XDCAM EX3 solid state camcorder, visitors at IBC2008 will discover new solutions for the acclaimed PDW-700 that include an extension of the range's meta data management capabilities. On the stand's dedicated Network Production area, customers can also hear more about Sony's choice of interoperability partners with 50mb support.
In addition to the latest HD production systems for live outside broadcast and studio events, visitors to the News and Live Production area will see how SONAPS optimises the news and sports production process from planning, acquisition and editing to playout, distribution and archive. Through bespoke design and delivery by Sony's Professional Services team and already on-air across Europe in a strong broadcast customer base, SONAPS offers an easy migration path to HD, accommodates third-party integration and is entirely scalable for future and multi-system expansion.
For almost 20 years, Sony has demonstrated a consistent track record for innovation in developing products and processes that minimise environmental impact on the planet. Visitors to IBC will see how Sony's environmental initiatives go far beyond the basic needs of legal compliance and range across the entire business value chain - from R&D and more efficient manufacturing processes to the use of renewable energy and the voluntary reduction in the use of hazardous substances.
David Bush, Director of Marketing at Sony Professional Solutions Europe, said: "Managing the environmental impact of our solutions has been a central part of Sony thinking for many years. Our customers' procurement strategies increasingly specify products and solutions that satisfy rigorous environmental requirements. By choosing Sony, they know that green design is integral at every phase of our product lifecycle."
Further information is available at: www.Sonybiz.net/ibc.
(KMcA/JM)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

09/04/2018
Sony To Showcase An Array Of New Technologies And Products At NAB
Sony is to display brand new technologies and products at NAB 2018, made for 4K, 8K, High Dynamic Range, IP and more. These new technologies and produ
04/09/2019
Sony Unveils Latest Line-Up Of IP Live Production Solutions
Sony has unveiled its latest line-up of IP Live production solutions, including two new IP extension adapters - one for cameras and another for camera
06/09/2018
Sony Expands Solution Capabilities To Unlock Full Potential Of IP
Sony has expanded the capabilities of its IP Live Production System solutions by announcing further support for SMPTE ST 2110 in both HD and 4K. "The
13/09/2019
Sony Looks To The Future With IBC Display
Sony has made a splash at this year's IBC Show with its latest lineup of products, including a new IP Live Solution and a 6K x 3K Crystal LED display.
15/04/2010
Sony Professional Showcases Its Strength In Solutions
Sony Professional is demonstrating its ability to deliver powerful solutions to customers by showcasing an array of innovative tools for ingest, produ
26/02/2013
Sony Professional Showcases Its Full F-Series Large Sensor Camera Line-Up
At BVE 2013, Sony Professional is showcasing its full F-series large sensor camera line-up, comprising the PMW-F3, NEX-FS700, PMW-F5, PMW-F55 and F65
21/01/2009
Sony Showcases The Breadth And Depth Of Its HD Production Line-Up At BVE
Ahead of Broadcast Video Expo 2009, Sony has provided a preview of its unrivalled range of HD solutions that will be on display at the show. Visitors
28/01/2008
Sony Award Gearhouse Broadcast HD Dealership Status
Gearhouse Broadcast has announced it has been awarded High Definition Specialist Dealer status by Sony. The new contract establishes Gearhouse Broadca
09/03/2018
Sony To Unveil Media Solutions And More At NAB 2018
Sony is to display a host of new products and services including Cloud Services, IP, HDR/UHD, and media solutions at the 2018 NAB Show. At stand C1100
14/09/2010
Presteigne Charter Invests In Sony 3D Technology
A leading broadcast dry hire and systems rental specialists, Presteigne Charter, has announced a major expansion of its 3D facilities, following the l
25/07/2019
Sony To Display Latest Products At IBC 2019
Sony is to showcase its latest portfolio of products and services that are designed to help customers create efficiencies, increase ROI and empower th
26/02/2016
New CineAlta Products Adding Speed To Sony's 4k Production Workflow
Sony's next generation of CineAlta products provides enhanced features for production professionals now shooting in 4K RAW with large sensor cameras;
24/07/2018
Sony Unveils New Virtual Production Service
Sony Professional Solutions Europe has unveiled its latest venture into the live production market with brand new service, Sony Virtual Production. So
15/04/2008
Sony Celebrates Milestone Sales Of Its HD Line-Up At NAB
Under the theme of "HDNA", visitors to Sony's stand at NAB (No. SU906) will experience the full range of Sony's HD broadcast and production technologi
09/07/2018
Sony To Return To IBC 2018
Sony will return to IBC 2018 to present its latest solutions that help customers build their brands and audiences under the banner of 'Go Make Tomorro