Akamai To Unveil New HD Industry Insights At IBC 2008

Akamai Technologies Inc., a leading provider of rich media, dynamic transactions and enterprise applications online, has announced that it will unveil new industry insight into the adoption and delivery of HD Definition (HD) services by media and entertainment companies around the world, facilitating the execution of profitable digital media strategies and successful online events.
This announcement will follow hot on the heels of a host of other market news from the company, including the recent news that The NewsMarket, a leading platform for global brands to market and deliver video to all their audiences, will be leveraging Akamai's Web Application Accelerator service to accelerate the subscriber portal - www.thenewsmarket.com - to enable faster accessibility to Olympic-related news coming from the Beijing Olympics. In addition, The NewsMarket is also using Akamai's Media Delivery solution for Adobe Flash streaming and Electronic Software Delivery for faster video download services for journalists.
Akamai also recently announced that UK-based Perform (www.performgroup.com), formerly known as Premium TV, is leveraging Akamai's global media delivery network to stream live coverage of major global sporting events in the Adobe Flash FLV format.
Customers who have already benefitted from Akamai's market-leading technology in the media and entertainment space include the English Rugby Football Union (UK), Fox Interactive (US), the NBA (US), Apple (global), MySpace (global), Nintendo (Japan) and Sony (Japan).
Further information is available at: www.akamai.com.
(KMcA/JM)