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30/05/2008

Commercial Brand Manager Appointment Announced

Gustavo Antonioni will join the recently merged Granada Ventures and Granada International in the newly created role of Commercial Brand Director.
The move was announced recently by Peter Iacono, President and Managing Director of ITV Worldwide.
The former Marvel Entertainment and Warner Brothers executive will be responsible for driving the global marketing and licensing strategy for ITV's key commercial brands such as Coronation Street, Dancing on Ice and Hell's Kitchen.
He will manage the global marketing team, as well as the brand management and merchandising and licensing teams. He will also be working closely with ITV's marketing and commercial teams.
The appointment follows the recent merger of Granada International and Granada Ventures, ITV's worldwide distribution and licensing arms.
Led by Peter Iacono, President and Managing Director of ITV Worldwide, the newly merged division includes the global distribution operations for ITV's theatrical, video, TV, publishing, consumer products and international networks.
Most recently Gustavo has been an industry consultant covering brand creation to licensing distribution with clients such as Disney, Warner Bros., and UK Television Personalities that are launching their own brands.
Antonioni has a wealth of experience in both the European and International retail market, and over the last decade has held senior marketing positions on three continents for major entertainment companies including Sony Pictures, Time Warner and The Walt Disney Company.
Announcing the new appointment, Peter Iacono, said: "Gustavo Antonioni has a proven track record of managing high profile consumer brands for some of the biggest entertainment companies on the planet.
"His expertise and international outlook will play a vital role in driving ITV's global marketing and licensing strategy forwards. I'm delighted to welcome Gustavo on board."
Antonioni said: "I am looking forward to working with the ITV global team to provide a marketing focus for the development of ITV's sales and licensing activities, and making some of the world's most popular entertainment properties even more successful."
(BMcC)
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