Weetos Comes To Life In New Campaign

Directing duo Ed Patterson and Will Studd ('Sumo Science') from Aardman Animation will be taking TV viewers on a 'Mission Impossible' style action adventure soon in the latest Weetos commercial for producer Sally Lipsius at WCRS.
The ad's breakfast table becomes an 'assault course' of challenges for the 'fearless' Weeto hoop.
He is seen flexing his cereal muscles and knows that nothing will stop him in his quest to reach the bowl.
A butter knife is a springboard helping him on his way, he agilely swings across the toast rack monkey-bars and a fruit bowl becomes a scramble net with a banana slide too.
The commercial uses a combination of stop-frame animation, computer animation and compositing to bring together the journey from pack to mouth.
It was shot, animated and composited by Will Studd and Ed Patterson with John Woolley producing.
Rushes' Colourist Adrian Seery graded the commercial with final finishing by VFX Artist Adam Watson in Flame.
(BMCC)