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30/04/2008

TMD Media Management Solution Selected By Discovery Communications

TransMedia Dynamics (TMD), a highly focused organisation specialising in the development of solutions to the global media and broadcast industries, has announced that Discovery Communications, a non-fiction media company, has selected TMD to design and implement a media management and workflow solution based on the company's Mediaflex product for their in-house post production facility, based in Silver Spring, Md.
The Discovery Production Centre is responsible for various post production and media creation processes across multiple platform distribution mediums. Mediaflex will provide functionality for library management for tape-based media, ingest and quality control for both tape and file-based content, and management of editing workflows and related content. The solution will also include i-Mediaflex, TMD's web-based enterprise wide architecture, which will allow easy access to content and metadata beyond the production centre and throughout the organisation.
John Honeycutt, Chief Media Technology Officer for Discovery Communications, said: "The new solution will support our move from a tape-based to a file-based environment, as well as provide us with an improved workflow management and audit trail. TMD's ability to understand and address not only the technical issues of media management, but also the wider business requirements was a key factor in our decision to work with them."
TMD is also providing project management and systems integration services to Discovery. Mediaflex will be integrated with several production centric systems including Avid Interplay, Harris QuiC, Masstech MassStore and Omneon Spectrum. In addition, Mediaflex will be integrated with Discovery's business systems to provide a comprehensive workflow and management-reporting environment.
Mediaflex modules have already been installed in Discovery's London and Singapore origination facilities as part of solutions provided by Ascent Media.
Tony Taylor, Chairman of TMD, said: "This is a very exciting and prestigious contract for TMD. Not only does it utilise many different Mediaflex modules, including the recently launched i-Mediaflex, but it will also draw heavily upon our proven systems integration skills to provide Discovery with what I believe will be the gold standard in media management."
TMD is focused on designing and delivering media management solutions and services to the global media, broadcast and archive sectors. The company delivers solutions for the management of both the traditional physical media, such as film and video tape, as well as the evolving digital landscape.
Further information is available at: www.tmd.tv.
(KMcA/JM)
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