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28/03/2008

Retirement Living TV Announces Distribution Deal With Verizon FiOS

Retirement Living TV (RLTV), the first network dedicated to the over-55s, has announced that Verizon FiOS will fully distribute RLTV programming 24 hours a day, seven days a week beginning this week on Channel 216.
Verizon FiOS TV is a competitive alternative to cable or satellite, offering customers a wide choice of television services. It delivers hundreds of digital video and music channels, high-definition programming, video-on-demand content, an interactive programming guide and other customer-friendly features via the company's fiber-to-the-premises (FTTP) broadband network.
"Our partnership with Verizon is a critical component of our plans to expand current distribution throughout the US," said Betsy Brightman, Vice President of Affiliate Relations and Distribution for RLTV. "It will allow us to continue offering our customers captivating and informative programming while inspiring viewers to explore the world around them. The 55+ audience rewards companies that respect and support them and we're proud that a partner like Verizon continues to be an industry leader by working with a network that's all about this demo."
In addition to the agreement, Verizon and RLTV will be launching jointly run subscriber acquisition campaigns in key Verizon markets. These campaigns will be centered around Verizon's launch of RLTV with a focus on attracting the 55+ consumer. There will also be a joint effort to educate the 55+ market about the upcoming digital transition and the opportunities available to current non-subscribers.
Retirement Living TV (RLTV) is the only network dedicated to informing, involving and inspiring people aged 55+. Launched in September 2006, the network has all-original programming with established celebrities and journalists on topics spanning critical issues including health, lifestyle, finance and politics. RLTV is the expert in the field of aging, guided by an internationally recognized team of gerontologists and researchers. Further information is available at: www.rl.tv.
Verizon Communications Inc (NYSE:VZ), which has its headquarters in New York, is a leader in delivering broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers. It serves nearly 66 million customers worldwide. Further information is available at: www.verizon.com.
(KMcA/JM)
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