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21/03/2008

Marco Bertozzi Appointed Media Director At TMP Worldwide

Marco Bertozzi has joined recruitment communication and directory advertising agency TMP Worldwide as Director of Media and Digital.
This is a new role and Marco will be responsible for integrating TMP Worldwide's multi-channel media offering and continuing the growth of digital/web development.
Marco joins from ZenithOptimedia where he was Head of Digital from January 2007 and previously Group Marketing Director. He was a founding employee of Zenith Interactive Solutions (now Zed Media) - Zenith's then digital offering, He subsequently oversaw its integration into the main agency.
This experience is invaluable as TMP's media mix migrates online and clients seek an ever growing return on investment from their total media spend. Marco's role will be to shape TMP's total media and digital capabilities for today and set the strategy to ensure TMP's market leadership in the years to come.
Marco will head an 80-strong team at TMP that will include Planning and Research; Media; Campaign Management; MI; Wed Development; and Digital Media.
Andrew Wilkinson, CEO at TMP Worldwide, said: "We are absolutely delighted that Marco will be joining TMP, bringing in someone of Marco's calibre from outside the recruitment sector will enhance our capability significantly and push us into new areas of planning and solutions.
"Our directory business is just beginning the drive into the online space and Marco's consumer marketing knowledge will, I am sure, prove to be a great asset."
Marco comments: "I was surprised by the scale and complexity of TMP's activity in the digital arena and immediately saw the opportunity to use my years of experience in a new sector and one which has such enormous potential.
"TMP is a forward-thinking company that is pushing the boundaries with in-game advertising and 2nd Life activities; they are already market-leaders in innovation and are investing in the future. I see great potential for myself and the company and I am really excited about joining TMP."
TMP Worldwide in the UK & Ireland is a recruitment, communications and people solutions provider. It delivers innovative solutions for the full process of candidate attraction, management and communications to organisations in the private and public sector.
The company has 10 offices across the UK & Ireland and works as part of a global network, which enables it to provide a tailored service on both a local, national and global level.
Further information is available at: www.tmpw.co.uk.
(KMcA)
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