Impossible Pictures Signs DVD Deal With 2 Entertain

Impossible Pictures have announced a three-year exclusive output deal with leading independent video and music publisher, 2 Entertain.
Under the terms of the deal, 2 Entertain will have the worldwide rights to distribute all its future DVD content.
The deal follows the critical and commercial success of the first series of 'Primeval', which was launched, on DVD in March 2007 and, to date, has sold over 120,000 copies in the UK alone.
The second series of 'Primeval' and 'Primeval: Series I and II', a special edition box set, will be released on March 17, 2008 and will be supported by a TV advertising campaign.
Commenting on the deal, Jonathan Drake, Managing Director of Impossible Pictures, said: "2 Entertain have already done a great job for us bringing 'Primeval' to the UK DVD market.
"They are a powerful home-grown player with a global reach, and we believe that makes them an ideal partner for our ambitious plans to grow and exploit a stable of TV properties that are winners both with domestic audiences and across the world."
Stuart Snaith, Managing Director of 2 Entertain, added: "'Primeval' has already proved to be a monster hit, both on a broadcast and DVD level; and we have great expectations for the DVD release of Series 2.
"As producers of high-quality entertaining programming, Impossible Pictures is a winning addition to our portfolio whilst reflecting our commitment to working with innovative Independent producers."
Impossible Pictures is an independent television production company based in the UK and founded by Company Directors Tim Haines and Jasper James, the award-winning creators of 'Walking With Beasts'.
The company specialises in bringing CGI and big-budget special effects to the small screen. Further information is available at: www.impossiblepictures.co.uk.
2 Entertain is an independent publisher of video and music, incorporating three companies - 2 Entertain Video, Demon Music Group and Banana Split Productions - which together have a turnover approaching £200 million. Further information is available at: www.2entertain.co.uk.
(KMcA)