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14/03/2008
Sony Speeds Away With 2waytraffic 'Millionaire' Gameshow
Sony has acquired 2waytraffic, the Dutch company that owns the rights to popular TV gameshow 'Who wants to be a Millionaire?' in a deal worth £137.5 million.
The Dutch indie which specialises in offering interactive viewing services, agreed to a takeover bid by the electronic giant's wing Sony Pictures.
The offer includes £144.3 million for the company's shares and £23.2 million in earn-out agreements for 2waytraffic's four founding members if they stay on until 2011.
2waytraffic bought the gameshow in December 2006, paying £106 million for the group of media companies behind the show.
Millionaire is licensed to more than 100 companies and the UK version, hosted by Chris Tarrant has held a primetime slot on ITV for the past ten years.
Other shows owned by 2waytraffic are 'You Are What You Eat', 'Brainiest' and 'Take it or Leave It'.
(DS)
The Dutch indie which specialises in offering interactive viewing services, agreed to a takeover bid by the electronic giant's wing Sony Pictures.
The offer includes £144.3 million for the company's shares and £23.2 million in earn-out agreements for 2waytraffic's four founding members if they stay on until 2011.
2waytraffic bought the gameshow in December 2006, paying £106 million for the group of media companies behind the show.
Millionaire is licensed to more than 100 companies and the UK version, hosted by Chris Tarrant has held a primetime slot on ITV for the past ten years.
Other shows owned by 2waytraffic are 'You Are What You Eat', 'Brainiest' and 'Take it or Leave It'.
(DS)
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