Beatwax On Tour To Promote 'Meet The Spartans'

To celebrate the theatrical release of the the comedy ‘Meet The Spartans’ on Friday 21 March, Beatwax - the ideas agency that’s part of The Picture Production Company Group (PPC) - have created a nationwide university tour to find the silliest Spartan warrior in the UK.
From 7 March the tour stopped at universities in London, Cardiff, Manchester, Bristol, Warwick, Cambridge and Southampton and will continue until the 12 March, travelling to Norwich, Leicester and Loughborough universities.
The tour aims to challenge participants by providing them with the opportunity to create their own Spartan movie using the film as inspiration. By dressing as warriors, students will be able to bring their Spartan-ness to life with the help of Beatwax.
All videos received from participants will be featured on a Spartans contest website, with each one automatically entered into a prize draw for the chance to win an iPod Touch. The movie judged to be the silliest will win a trip for four to Ibiza, courtesy of 20th Century Fox.
From the makers of Scary Movie and Date Movie, Meet the Spartans is a spoof comedy that parodies films such as 300 and references celebrities and TV shows.
“We came up with the idea of a university tour to take awareness of Meet the Spartans to the next level – a higher education level,” said Michael Brown, Managing Director of Beatwax.
“The tour will definitely create a buzz ahead of the film’s premiere and will encourage students to unleash their inner warrior in a unique way.”
(DS)