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28/02/2008

'Kangaroo' Leaps Forward To June Launch

Kangaroo, the joint video-on-demand venture by BBC, ITV and Channel 4 is set to launch in June according to reports.
News of the launch was leaked when BBC asked DoubleClick, the online advertising technology provider, to arrange a meeting for its clients.
ITV or Channel 4 will sell ads for the venture that will home over 10,000 hours of content provided by the partners.
Jonathan Lewis, Five's head of digital media said the broadcaster was still in discussion with BBC, Channel 4 and ITV about joining the platform.
The broadcasters' own VoD services will continue to run alongside Kangaroo, which will focus on paid-for and ad-funded archived and original content.
(DS)
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