Picture Production Company Launches Rushmore

The Picture Production Company Group (PPC) has launched a new creative agency, Rushmore, in response to growing demand for commercials and sponsorship idents. Rushmore is based at PPC’s Poland Street office and has already completed its first project: 2 x 30” commercials to showcase Mitsubishi’s new 4x4 and passenger ranges. The spots will air for six weeks from Thursday 28 February.
Each commercial showcases three new cars against seasonal backdrops which change as the shot moves seamlessly from one car to the next. Depending on the season, different elements – such as leaves, snow and blossom - fall in slow motion past each car. The 4x4 spot features the L200, Shogun and the Outlander, while the passenger spot features the Colt Cabriolet, Colt 3 door and the all-new Lancer.
Mitsubishi approached Rushmore after PPC completed three sponsorship ident campaigns for them at the end of last year. Their brief was to create two complementary commercials that focus on promoting the brand attributes and showcasing the new Mitsubishi range.
Rushmore handled everything from concept and storyboarding to shooting and post-production.
Due to the tight turnaround, Rushmore set up an edit suite at the studio so the footage could be cut on-set with the client.
Final Cut Pro was used for the offline and Shake and Autodesk Smoke for the online and finishing. Post-production took two weeks and the whole project took seven weeks in total.
(DS)