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18/12/2007

Deutsche Grammophon Announce Interim Download Figures Following DG Web Shop Launch

Deutsche Grammophon (DG) has announces impressive interim download figures following the launch of its DG Web Shop www.dgwebshop.com
As a division of Universal Music Group, it was the first major record label to make the majority of its large catalogue available for download online and the response has mirrored the demand that was believed to be out there.
According to Deutsche Grammophon, in DG Web Shop's first week it saw two million page impressions and 85,000 unique visitors to the site resulting in 50,000+ music downloads. These visitors came from all over Europe, the US, Asia and South America. The top five countries being the US, Germany, UK, France and Switzerland, respectively.
Michael Lang, President of Deutsche Grammophon, commented on this growing trend: "The uptake of portable mp3 players combined with the convenience of online shopping has driven market development opportunities for classical music, making it accessible to whole new audiences. This is a genuine cultural shift, and it's set to grow - the future will see digital and mobile music revenue offsetting the fall in CD sales.
As of today and in time for Christmas, the DG Web Shop will introduce the feature of gifting downloads (albums, works, tracks) as presents to friends and family and the first 1000 customers to download an album will receive a free bonus album download of The Greatest Classical Christmas.
Also, from 27 December the DG web shop will introduce its first sales promotion, with the top 100 albums available, for a limited time only, for download at a 20 per cent discounted rate.
(DS)
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