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26/09/2007

HMC Interative Complete Takeover By Twofour

HMC Interactive have completed a takeover by one of the UK's leading broadcast and technology companies - Twofour. The acquisition of the innovative multimedia software company has created a strong company, expert in all forms of digital and broadcast media.
United under the umbrella of Twofour Group, HMC Interactive will continue to offer engaging interactive multimedia to new and existing clients, aided by the resources and expertise of its sister companies Twofour Digital, Twofour Broadcast and Twofour Communications. Immediate plans include expansion into a larger office space and employing more staff to handle a large Middle-Eastern museum project starting in January.
The move to custom-built premises in Estover has allowed HMC Interactive to design a high tech showroom of cutting edge technology that will showcase digital creations to visiting clients. In collaboration with hardware company SyscoAV, the new space will house the latest in experiential interfaces and multi-user technology.
HMC Interactive will continue to work in its three core sectors of Leisure & Tourism, Education and Marketing. October sees the start of a high profile partnership between HMC Interactive and RIO - the pioneering creativity incubator for young people. HMC will be using their experiential marketing expertise to create an interactive table for the educational FutureLab exhibition, that will show alongside the latest offering by software giant Microsoft.
HMC Interactive's managing director Korash Sanjideh said: "This partnership has taken the HMC team around the world meeting some of the most influential and respected professionals in our field. Everyone is excited about our future with Twofour in building one of Europe's exemplar interactive media companies. The resources and clients that we can work with will allow us to create software that will help market globally respected brands, provide creative solutions to schools across the UK and enthuse visitors of museums worldwide."
Twofour's managing director Mark Hawkins said: "I am delighted by the way HMC have integrated into the group and are already drawing on the resources of the UK's fastest growing media group in order to deliver larger, international experiential marketing solutions."
(DS)
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