Chellomedia’s Zonemedia Recruits Global Advertising Director And Signs Key Deal With Major Brand

Chellomedia’s global thematic channel operator Zonemedia has announced the appointment of Monica Chard as Global Advertising Sales Director, with the key responsibility of identifying and developing new advertising opportunities throughout the Zonemedia portfolio of channels.
Working closely with Zonemedia programmers and overseas representatives Chard will formulate packages designed to appeal to international advertisers and fit with the brand strategy of channels including Zone Reality, Zone Club, Zone Horror and Zone Romantica as well as the Extreme Sports Channel.
Following a brief period of consultancy with the company, Chard has already signed a partnership with Rimmel in Hungary to sponsor the 26 x 5-minute series Makeup Makeover, with on-air promotions due to premier on Zone Club in September along with on-line promotion through the Zone Club website and magazine tie-ins.
Previously VP International Advertising Sales for Discovery Channel, Chard was responsible for building the brand as part of an international advertising strategy, producing award winning solutions, including branded content, sponsorship and competitions, for clients such as Johnie Walker, HP and Toyota.
Dermot Shortt, CEO for Zonemedia commented: “This is a key appointment for Zonemedia, advertising promotion and revenue are vital for channels - whether they be large commercial broadcasters or smaller niche operators – and Monica brings the experience, knowledge and contacts which will allow us to offer impressive added value to the channels we represent.”
Monica Chard also commented: “I am delighted to be taking up this position with Zonemedia – the diversity of its channels, programming and audience offer fantastic potential for advertising opportunities across unlimited industries and brands.”
(SP)