Microsoft To Showcase Advanced Media Platform Technologies at IBC 2007

At IBC 2007, Microsoft Corp. will showcase its advanced media platform technologies and broad partner ecosystem that enable media and entertainment companies to create and manage nearly endless varieties of media and deliver stunning entertainment experiences to their customers. Among the solutions the company will highlight at IBC are VC-1 encoding technologies, Microsoft Silverlight, Microsoft Interactive Media Manager and Microsoft Mediaroom.
“The transformation of the media and entertainment industry and the introduction of a new digital supply chain make powerful software platforms and solutions essential to the success of media businesses,” said Michael O’Hara, general manager of the Communications Sector at Microsoft. “Microsoft’s offerings support the entire content life cycle and help companies create and manage digital content, as well as provide a rewarding end-user experience. Unique among technology suppliers to the media and entertainment industry, Microsoft provides the business systems and IT infrastructure that media and entertainment companies need.”
For more information on Microsoft in the media and entertainment industry, please visit: www.microsoft.com/media
(DS)