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06/02/2007

Rushes Completes Idents For Prison Break

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Rushes have just completed the post-production on 32 humorous 118 118 bumpers and idents designed to accompany hit US TV series 'Prison Break'.
The idents continue to feature the twin 118 118 boys who first appeared to audiences in 2003, and made their TV sponsorship debut in 2005.
A staggering 32 idents were shot in one day and post-produced in a very short space of time, at Rushes through the collaboration of editor Pete Lurie with the Telecine department and the online facilities. In conjunction with Transparent's exciting new discovery Agustin Alberdi, a new and emerging Argentinean director, Rushes had to approve and set offlines, grades and conforms in record time.
Transparent's executive producer Eilon Kennet praised everyone that was involved: "Shooting 32 idents in one day was a daunting task for Agustin, and this would not have been possible without the support of everyone involved from WCRS. As for the post, we wanted a one-stop shop from offline through telecine, to online, and Rushes was the obvious choice."
(DS/SP)
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