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28/11/2006

Golden Square's 'DISQO' Completes Work On Launch Of New 'Mini'

Golden Square’s digital content arm ‘DISQO’ has just completed work on the launch of the brand new ‘Mini’ - a campaign headed by WCRS.
The entire project was created in 3D with the final animations to be projected at as many as eight outdoor locations on enormous screens up to 25 metres in height.
The main part of the campaign consists of four films, directed by Partizan director, Chris Cairns, whose dynamism and experience were valuable assets to such a complex interactive project.
Each film demanded a different skill-set from the Animator. Golden Square therefore assembled a team of Animators whose skills varied from classic line animation to expert model building. Cairns worked closely with this team, moving into Golden Square for the duration of the job.
The job took four weeks to finish with four Animators, Flame Artists and After Effects Designers. The end result is four highly polished films, a holding page and an interactive floor projection which, when one steps on a specific mini, triggers off one of the sequences on the wall projection.
Ewan MacLeod, Executive Producer at Golden Square, commented: “I am delighted that the films seem to perfectly convey the ‘Spirit of Mini’. It was a pleasure to work with the team at WCRS and the team at ‘Mini’. We only hope that they are as proud of the end result as all of us at Golden Square.”
(DS)
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