Broadcast News

Bookmark and Share
23/11/2006

FremantleMedia Has The X Factor With Direct To Retail Promotions

FremantleMedia Licensing Worldwide (FLW), the licensing division of FremantleMedia, one of the largest international creators and producers of programme brands in the world, has announced it has secured a raft of direct to retail promotions with leading high street chains Comet, Superdrug and Argos, for the UK’s smash hit entertainment series, 'The X Factor'. This is the first time that FLW has inked promotions of this kind and forms part of the division’s bigger strategic focus for growth.
The promotion with Comet will run nationwide in over 250 stores from November through to December 2006 and will feature a range of The X Factor branded karaoke machines, developed by Acoustic Solutions, in designated promotional bays. The promotion with Comet will be marketed through the distribution of eight million flyers in national newspapers and two million in-store flyers.
Superdrug is to run an in-store nationwide promotional competition in November for The X Factor in which fans can win tickets to The X Factor live tour. The promotional competition will be displayed in promotional bays and will accompany a series of The X Factor software products, which have been developed by Magix AG.
Additionally, FLW has agreed a further promotional competition with Argos. The competition will launch from November online and in-store with the distribution of eight million flyers. The competition offers fans the chance to win The X Factor live tour tickets.
Dominic Burns, Vice President, Licensing, UK, FremantleMedia Licensing Worldwide, commented: “We are delighted to announce our first direct to retail promotional deals and to be working with such highly respected nationwide retailers. Establishing stronger retail relationships is the next step in our strategy for continued growth and promotional deals such as these really use the power of our brands in a unique way and allow our licensees to achieve maximum cut-through in a retail environment.”
For the second year running The X Factor was hailed the Best Entertainment show at the National Television Awards last month. The award, which was voted for by the public, was personally accepted by Simon Cowell.
The third series of The X Factor is the highest rated show on ITV1 this year for 16-34 year olds, and consistently performs above the channel’s prime time average. The series currently attracts an average of 7.9 million viewers and constantly wins its time slot for the show’s target demographic of 16-34 year olds.
The X Factor is produced by talkbackTHAMES, the UK production company owned by FremantleMedia and Syco for ITV.
(DS)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

15/03/2023
MultiDyne Introduces New Format-Flexible NIA9205 Series
MultiDyne Video & Fiber Optic Solutions has unveiled the new format-flexible NIA9205 Series for broadcast and streaming media workflows. The MultiDyne
18/10/2023
MSolutions Adds New Model To Its Series Of USB-C Extender Sets
MSolutions has added a new model to its series of USB-C extender sets that is capable of USB 3.2 signal extension over 100 meters (333 feet). Now ship
07/03/2024
Atlona Expands Its Omega Series Of AV Presentation And Collaboration Products
Atlona has continued to grow its Omega Series of AV presentation and collaboration products with two new 3x1 switchers ideally suited for learning and
05/03/2024
Audio-Technica 3000 Series Wireless Delivers Flexible Functionality
In addition to supplying microphones for the broadcast of MotoGP™ race seasons since 2019, Audio-Technica (the series’ official Microphone Services So
01/03/2024
Vinten Releases Series Of Free Technology Guides
Vinten has announced the release of a series of free technology guides aimed at navigating the future of robotic studios through the adoption of AI an
21/08/2023
White Tie Productions Acquires 120 Alfalite Litepix Series Panels
White Tie Productions has purchased 120 Alfalite Litepix Series panels, making them the first live event company in the U.S. with Alfalite LED panels.
14/08/2023
Atomos Announces New Ninja Series
Atomos has announced the latest generation of its hugely successful Ninja line of camera-mounted monitor-recorders: Ninja and Ninja Ultra. The origina
21/04/2023
Blue Lights To Return For A Second Series
The BBC has announced that Belfast-based drama Blue Lights produced by Two Cities Television will return for a second 6 x 60’ series. Directed by Gill
15/02/2024
Russound Releases Its New AVA-Series Mini-AVRs
Russound has released its new AVA-Series Mini Audio Receivers (Mini-AVRs). Kicking off the company's aggressive product launches planned for 2024, the
15/02/2024
Atlona Expands Omega™ Series Of Specialised AV Integration Products
Atlona has continued to expand its Omega™ Series of specialised AV integration products to serve the increasingly diverse needs of modern learning and
05/12/2023
Matrox LUMA Series Graphics Cards With Intel Arc GPUs Now Shipping
Matrox® Video has announced that its Matrox LUMA Series graphics cards with Intel Arc GPUs are now shipping. Previewed at major trade shows throughout
29/11/2023
Matrox Video Launches Single-Channel Maevex 7100 Series AVC/HEVC 4K60 Encoders
Matrox® Video has launched the new Matrox Maevex 7100 Series of single-channel 4K60 AVC/HEVC encoders. These two new lower-cost members of the Maevex
28/02/2023
Quasar Science Releases New e-book Series
Quasar Science has released its new e-book series: "A guide to Image-Based Lighting for Virtual Production". The four free e-books offer an in-depth e
20/11/2023
Series Mania Launches New Competition
Given the tremendous response and success of last year's inaugural launch of 'Series Mania's Creative Campaign Award', Laurence Herszberg, founder and
27/03/2024
JVC Professional Video To Debut New KY-PZ540 Series PTZ Cameras
JVC Professional Video is to debut its new KY-PZ540 Series PTZ Cameras with 40x zoom at NAB 2024 (Booth C4720). As the company's first PTZ cameras to