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27/10/2006

New User-Generated Content Campaign To Be Launched For X Factor

LYCOS.co.uk, FremantleMedia and talkbackTHAMES are teaming up to launch a new user-generated content campaign around the hit TV series on ITV1, The X Factor.
The latest activity to launch on Fan Central, the dedicated community section on The X Factor website, will allow fans of the show the opportunity to upload their own performances as clips.
Each week, the most entertaining ten clips, selected by The X Factor production team, will be put on the show’s official website and users will be encouraged to vote for their favourite clips. As a result of these votes, weekly winners will be selected. Following six weeks of the campaign, all of the weekly winners will go into a final round and an overall winner will be chosen by popular vote. Prizes will be awarded to some of the best clips submitted.
In addition, LYCOS Chat will host webchats with evictees on a fortnightly basis. The sessions, which will also be filmed for use on The Xtra Factor – The Aftermath on ITV2, will enable fans to ask the evictees questions live online.
Jeffrey Lee, Managing Director of LYCOS UK commented: “This enables The X Factor fans to get even more involved in the show and – most importantly – with each other. By allowing everyone to upload their clips and have them judged by fellow fans, we are creating a new way to involve the show’s viewers. Anyone can get involved and show off their talents to friends and fans alike.”
Dominic Burns, Vice President, Licensing, UK, FremantleMedia Licensing Worldwide, licensor of The X Factor brand added: “We were keen to find a way to offer fans of The X Factor a community where they can interact directly with each other and share their experiences whenever and wherever they like. We’re confident that this new element of the website will be a huge hit with audiences of all ages and really enhance and extend their experience of the show."
“User generated content is a massive trend right now and The X Factor lends itself perfectly to the medium. It’s a way of engaging viewers even further with The X Factor experience and we are always keen to experiment in this area”, said Alex Mahon, Chief Operating Officer, talkbackTHAMES.
The X Factor is produced by talkbackTHAMES, the UK production company owned by FremantleMedia, one of the largest international creators and producers of programme brands in the world, and Syco TV for ITV1.
(DS)
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