Broadcast News

Bookmark and Share
28/09/2006

Prime Focus UK invest in Clear, VTR and Blue

Soho high-end visual effects and CG animation boutique Clear, VTR, a leading film-scanning, telecine and digital intermediate (DI) house, plus broadcast editing and audio facility Blue, are to reap the benefits of a multi-million pound investment in Autodesk systems by group parent company Prime Focus UK.
The substantial purchase paves the way for an industry-leading, 2K post-production pipeline, and is central to the Mumbai-headquartered, post-production group’s global strategy to create streamlined centres of excellence for talent and technology, offering powerhouse film scanning and telecine, visual effects, CG animation, editing, audio and DI.
Clear, Prime Focus’ flagship visual effects studio, is upgrading all of its Autodesk visual effects systems, comprising three Autodesk Inferno and six Autodesk Flame systems. Clear and editing/audio house Blue, are upgrading their editing capabilities with four Autodesk Smoke 2007 editing systems between them. All of these new systems will run on the most recent, high-performance hardware to be certified by Autodesk – HP 8400 systems running Linux.
Film-scanning, telecine and DI house VTR, is one of the first UK facilities to take delivery of Autodesk’s high-end Lustre Incinerator DI grading system, which will be deployed on grading commercials as well as feature films.
Along with separate hardware and infrastructure purchases, the new Autodesk systems at Clear, VTR and Blue will form the backbone of London’s most modern 2K, end-to-end, post-production pipeline for film scanning, telecine, visual effects, animation, editing, audio and DI. Installation will be finished by mid-November to coincide with the completion of major building and refurbishment work of the group’s premises in Soho.
Namit Malhotra, chairman of Prime Focus UK commented: “It’s our intention to put Clear, VTR and Blue at the very top of the London market.
"By updating all of our Autodesk systems, and moving them to the high-powered Linux workstations, our clients will benefit from the best 2K performance and workflow, whether it’s for film, broadcast or commercials. The speed and creativity of top-end systems like this will give us a huge competitive edge.”
In addition to its London investments, Prime Focus is also streamlining its facilities in Mumbai in India with a full upgrade to Smoke 2007 editing systems, and the purchase of no fewer than 90 new licenses of Autodesk Combustion desktop compositing software, plus Autodesk Maya and Autodesk 3ds Max 3D modelling and animation software.
Autodesk Media & Entertainment Director EMEA Patrick Jocelyn said: “I am delighted that we have been able to work with our counterparts in India to secure this deal which we signed, rather appropriately, at the International Broadcasting Convention last week. It is of strategic significance for both Autodesk and Prime Focus, and is truly international in scope.”
Autodesk Lustre Incinerator 2007 is the high-end system in the Autodesk Lustre product family. It combines the use of high-bandwidth, cost-effective Graphics Processing Units (GPUs) with an inline cluster of configurable Computer Processing Units (CPUs) to boost system performance and interactivity during digital colour grading sessions. This allows colourists to use multiple complex secondary colour correction layers and effects in real-time at resolutions as high as 2K, which is ideal for high-end commercials projects.
Prime Focus is headquartered in Mumbai, India, and has grown rapidly on the back of the burgeoning Bollywood film industry where it is the largest digital post-production company.
(DS/SP)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

12/09/2007
Autodesk Announces 2008 Launches For Latest Version High-End Visual Effects and Finishing Systems
Autodesk has unveiled the 2008 releases of the Autodesk Inferno, Autodesk Flame and Autodesk Flint visual effects systems, as well as the Autodesk Fir
28/09/2009
Autodesk Expands Options For Mac Users
Autodesk, a leader in 2D and 3D design, engineering and entertainment software, and Parallels, a worldwide leader in virtualisation and automation sof
06/04/2007
Autodesk Announces Shipping Of Extension 1 For Effects And Editing Systems
Extension 1 for Autodesk’s visual effects and editing and finishing solutions offers improved workflows through various features and additions such as
21/07/2009
Autodesk Lustre Adoption Grows Across Asia Pacific
Sales of the Autodesk Lustre digital colour-grading system continue to gain momentum across the Asia Pacific region, with key customer wins in Austral
03/10/2017
Artel Video Systems To Showcase New Products at SMPTE Conference & Exhibition
Artel will showcase three IP-centric platforms specifically designed to address customers' growing requirements as they migrate from direct fiber to a
25/09/2017
Artel Video Systems Heads To NAB New York
Artel Video Systems has announced that it is to exhibit at the 2017 NAB Show New York next month, demonstrating an end-to-end hybrid IP- and fiber-bas
21/04/2009
Smoke & Mirrors London First To Adopt Flare
Within the first hour of NAB 2009, Smoke & Mirrors London purchased two seats of Autodesk Flare - the new software-only creative companion to Autodesk
09/09/2005
Autodesk unveil 'What is Real' theme for IBC 2005
Autodesk has unveiled its 'What is Real' themed stand (7.420) to attendees at IBC in Amsterdam on Friday. Autodesk, perhaps better known for its Discr
23/06/2005
China Central TV looks to Autodesk solutions for HD broadcasting
Autodesk has announced that China Central Television (CCTV), China’s largest national television network, has expanded its post-production pipeline wi
12/06/2017
Artel Video Systems To Demo 4K/UHD Solutions
Artel Video Systems has announced that a number of its solutions and products will be on display at a number of upcoming industry shows. The company's
01/06/2017
Pixel Power Supplies Factory Automated Production Systems To ITV
Pixel Power has supplied Factory automated production systems to ITV. It is being integrated into the broadcaster's campaign management system, ITV Ph
18/01/2007
Autodesk And The Scottish Qualifications Authority Announce Collaboration
Autodesk has entered an agreement with the Scottish Qualifications Authority to collaborate on new digital and ICT curriculum and qualifications for s
11/08/2017
Pebble Beach Systems To Demo Marina
At IBC2017, Pebble Beach Systems will highlight how its ingest, content management and multi-channel automation solution can help broadcasters manage
11/08/2017
Artel Video Systems To Exhibit At IBC
Artel Video Systems will demonstrate an end-to-end hybrid IP- and fiber-based network at IBC2017. Standards-Based IP transport with DigiLink and Infin
10/08/2017
Square Box Systems Joins JB&A Workflow Solutions Tour
Square Box Systems is to participate in the JB&A Workflow Solutions Tour, it has been announced. The seminar series will take place on three separate