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31/08/2006

Roaring Success As Lion Commissioned To Co-Produce TV3's The Box

Lion has been commissioned to co-produce 'the biggest ever' reality event for TV3 in Ireland.
A first for Lion to co-produce programming in Ireland, the commission is also one of the largest projects offered to a UK independent producer by the broadcaster. The project is to be co-produced with Irish-based independent producer, Lotus TV.
Hosted by Keith Duffy, 'The Box' is a 20x30min series for TV3. Two players will take part in a cat-and-mouse psychological battle for a big money prize. The action takes place in a transparent glass block sited in downtown Dublin.
Commenting on the commission, Nick Catliff, Managing Director at Lion, said: “I’m delighted that Lion is among the first UK indies to be working in Ireland, and especially on such a large scale with a national broadcaster. In what we hope will be the first of many commissions, we are thrilled to be working with TV3. It comes at a time when the broadcast sector in Ireland is attracting greater interest. It is definitely a priority for us to move into this territory and we are delighted to be working with Lotus TV on this project.”
Mark Nolan, Creative Director at Lotus TV, added: "The Box is groundbreaking in so many ways. It represents a new a phenomenon in reality TV. With The Box being visible 24/7 in its downtown location, the accessibility of the project to the public will ensure huge media and general awareness. The opportunity to partner with Lion and TV3 to deliver this commission is very exciting and we are looking forward to many more such Anglo-Irish projects."
Trapped inside The Box for 24 hours a day, contestants will be competing in real-time for cash prizes, with the whole of Ireland being able to watch their every move.
The Box is the latest gameshow format to be commissioned from Lion and follows recent BBC commissions for Let Me Entertain You, starring Brian Conley, and The Wedding Show, presented by Nick Knowles.
Commissioned by Fintan Maguire for TV3 and executive produced by Nick Catliff and Adam Wood (Lion) the programme is due for transmission in October.
(DS/SP)
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