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27/11/2002

Soho 601 posts new Playstation commercials

Soho 601 have just completed the postproduction on two new Sony Playstation commercials commissioned by Rogue Films on behalf of TBWA.
Matt Adams, Senior Producer at Soho 601, said: "In August Rogue Films Executive Producer Simon Eakhurst and Directors Tom and Charlie Guard bought us their treatments for PS2's 'The Getaway', 'Corridor' and 'Kidnapped'.
"We were very excited about working on the commercials not only due to their extremely atmospheric and cinematic style but also because of the profile of the client Sony and Agency TBWA London.
"Most of the work required from 601 involved firstly a long colour grading session with Rob Pizzey using Spirit. The intercut gameplay supplied by Sony was originally designed to be dark and seedy so we needed a mastergrade to match.
"Following the grade Toby Brockhurst senior Inferno Artist was commissioned to composite an array of very subtle effects including corridor extensions for the main 60¹ master. The final part of the brief for 601 was to then prepare the generic masters in both TV and cinema formats ready for global distribution."
(GB)
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