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29/06/2006

UK Launch Set For Pride TV

Pride Television Networks is to launch a revolutionary new TV channel that is specifically targeted at the lesbian, gay, bi-sexual, and transgender (LGBT) community.
The Pride TV channel will provide quality programming that is diverse, original and live with real portrayals of gay life. Content will uniquely include news, cutting edge entertainment and hard-hitting documentaries alongside drama, lifestyle, music, film and late night erotic content. Initially more than a third of the programming will be produced in house and the channel will air for 10 hours daily. The launch schedule will include a talent search for a Pride TV presenter and transsexual “makeover” show.
The channel will be run by and programmed exclusively for the LGBT community and is based in London, widely recognised as one of the gay capitals of the world.
Nicole Saganice, Managing Director, said: “Pride TV aims to be the first and foremost LGBT channel in the UK – a channel from the community to the community. Pride TV has its own studios which allow it produce its own material that no other channel can offer.”
£10M of the required £15M investment in the first year is in place through sponsorship with numerous top level brands. Pride TV will be available via subscripition on various platforms including satellite, cable and additionally free to air on the new Pride Digital IDTV network.
Media support will include a dedicated website and trend-setting bi-monthly listings magazine with the same philosophy – a commitment to diversity and a voice to the community.
Pride TV is planned to launch in November www.thepridetv.com.
(GB)
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