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27/11/2000

ASTON DELIVERS MOTTO-HD TO TAURUS MEDIA

UK COMPANY Aston Electronics Design have delivered their new Motto-HD high definition character generator to Taurus Media, one of Germany’s largest production and post-production houses.
Munich-based Taurus evaluated Motto-HD during the post production of their groundbreaking ‘gone underground’ HD film, which was shot and post-produced entirely at the 1080 24p standard.
Aston’s German distributor, Penta Studiotechnik, co-ordinated the evaluation and secured the order as the ‘gone underground’ project was completed this autumn. Managing Director Jürgen Helscher said: “Taurus were attracted to the Motto-HD initially because of its favourable pricing. At under £20,000, even with options, it was much cheaper than alternative HD character generators. However, it was the unit’s ability to interface with their other standard definition Aston cgs which clinched the deal! Taurus already have ten Aston MotifXLs, and the ability to prepare titles and logos on those and network the files over to the Motto-HD greatly influenced their decision.”
As a well-established supplier with many years’ experience in meeting the needs of broadcasters, Aston are placed to supply the HD market, and the new Motto-HD is geared to meet the needs of this growing sector. A dedicated character generator, it offers the user the ability to cost effectively generate HD captions.
Aston’s Technical Director, Mark Thompson said: “Motto-HD offers the market a reliable user interface, quick and easy operation, and excellent output quality. Our aim with this product is to supply a good quality, solidly engineered working solution, which meets a growing need without penalising the user financially for being an early adopter of this new technology. Aside from its impressive functionality and compatibility with the rest of the range, Motto-HD’s USP is its affordability.”
(GB)
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