THE HIVE BUILDS UP FESTIVE FUN

LEADING 3D animation house, the Hive, were recently commissioned by Cartoon Network Sponsorship and Promotions department to create a magical virtual advent calendar for the Windsor-based theme park, Legoland.
The commercial, created using SoftImage, will air throughout December on the Cartoon Network.
The Hive’s brief was to create something bright and colourful that screams Christmas to promote the fact that Legoland are opening their doors over the festive period for the first time.
The Hive worked closely with Cartoon Network Producer, Tracey Cleland, to create 24 different versions, one for each day of December leading up Christmas day.
Adrian Wyer, Animator and Compositor at The Hive, said: “To maximise efficiency we decided to produce a limited number of advent boxes which could change colour and date and be rotated to fill all the days required. The clever trick with this advert is that because every day is different the viewer is not left with the usual Christmas commercial fatigue.”
The advent calendar commercial follows on the back of a ten second teaser created at The Hive that invited people to ‘Leg it to Legoland’. This aired on the Cartoon Network in November.
(CD)