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17/12/2002

Cross-market growth for Discreet 3ds max

Following the refocus of its systems and software products into separate operations, the software division of Discreet has reported continued massive year-on-year growth across all its target markets.
The growth is led by its flagship animation software product, 3ds max 5, sales of which have grown by 36% over the last year.
Discreet's range of desktop tools for graphics, visualisation, animation, finishing and delivery include cleaner(tm), combustion®, character studio® and plasma(tm) as well as 3ds max. Thanks to the reliability of the latest releases of those solutions, its market share has expanded in all markets for the EMEA region, with a most significant growth in film, television and game development.
"This is very encouraging news for us," said Keith Russell, Discreet EMEA Director - Software. "It shows that we are servicing our customers well, despite aggressive moves from the competition. Our customers are continuing to invest in software that has a great future ahead of it, and I am pleased to say that our team in Europe, Middle East & Africa continues to expand with new appointments in game development and desktop video sales positions."
In film and television, animation software 3ds max has recently been used in major movies like 'Lord of the Rings: Fellowship of the Ring', 'Minority Report', 'XXX' and 'Panic Room' to create convincing film resolution images.
Discreet claim that 3ds max software provides unmatched modelling tools, character animation, integrated high-quality rendering and render management, and cross-product integration with Discreet's inferno®, flame®, flint® and combustion visual effects and compositing solutions, solidify its position as the most dependable, productive 3D application for film animators.
Experience in each market - film and television, games and design visualisation - and synergies from Discreet's systems division, has resulted in technically superior software products which are winning customers back from the competition, claim Discreet
"We are seeing many companies switch all their licenses to 3ds max 5 after evaluating the marketplace. With this growth and these endorsements, we are demonstrating our continued 3D, desktop video and streaming leadership across these multiple markets," said Keith Russell. "With the success of our latest releases, Discreet is clearly demonstrating its commitment to providing users with state of the art technology to fuel their creative needs."
(SP)
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